3 Notable Changes Coming to Dan.com

I received an email from Dan.com announcing three changes to the platform. At least two of these changes will impact most sellers and attention should be paid to them. The email I received is below, but in short, the changes are:

  • Sellers can choose a payout currency
  • All listing prices will be converted to USD
  • All domain names with BIN prices on Dan.com will be added to Afternic and its network

The first change is not important to me. I have always been paid out in USD and that will continue for me. I assume sellers outside of the US may be happy with this change.

The currency change to listings is probably not going to have much impact on the perceived value of the domain name, but sellers may wish to update the gross price to reflect preferred “charm pricing.” Some sellers prefer to have prices that end in -888, -999, or even -111. When EUR or other currency is converted to USD, the charm pricing will likely be lost and need to be updated.

I don’t see much of a downside for domain names to be added to Afternic’s network, but sellers should be aware of this change.

Email received from Dan.com this morning:

Upcoming changes to Dan.com

As we move towards a simplified Aftermarket experience, we wanted to share three updates. Our goal with these updates is to make your domain investing experience easier and more consistent across marketplaces.

Payout Currency Selection
Starting on July 5th, you can choose a preferred payout currency in your payout settings. This enables payouts in either US Dollars (USD), Great British Pounds (GBP) or Euros (EUR) based on your selection. From July 5th, when Dan receives the buyer’s payment, your invoice, revenue sheet and payout amount will convert to your preferred payout currency.

Domain listings converted to USD
Our goal is transparency because we believe transparency is key to a better domain world. To enable transparency, we need to align on one listing currency which is used as the basis of conversion for both parties. As of July 7th, we will convert all listings to USD at the current market exchange rates. Going forward, USD will become the only currency available for pricing your domains. This allows us to easily convert to the buyer’s local currency while still paying you out in your preferred currency with no surprises.

Coming soon…Domains listed on Dan with a Buy Now price will automatically distribute across Afternic
Analysis of Dan sellers opting into distribution on the Afternic network shows an increase of more than 30% on the average sales price those sellers receive. We want everyone to have the chance to benefit from the 75 million+ monthly domain searches on Afternic, so will automatically opt in all domains listed on Dan with a Buy Now price into the Afternic marketplace. We worked to make managing domains on both marketplaces easy. Check out our product update #7 for more information and stay tuned for more news on this important change.

We highly recommend taking advantage of adding an asking price to your listings increasing your conversion rates. Premium domains are often impulse purchases and adding an asking price allows interested parties to buy your domains on the spot.

We are committed to continuing to deliver a superior customer experience making domain trading available to everyone. If you have any questions, please use the Dan Help Center or contact the Dan team at support@dan.com.


Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. As a Euro person, I’m interested to know who will decide the exchange rate on payouts i.e. if listed and paid for in US$, that payment will need to be converted to Euro. PayPal do this already and at a less competitive rate than your Bank would.

  2. Since DAn and afternic are the same cross platform, might as well get rid of dan and sell the domain.
    GD is buying their competitors and not putting money in innovation. Afternic is still the worst dashboard and pure greed in commission fees.

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