How and Why Julian Hearn Acquired Huel.com for Huel

Julian Hearn is the Founder and CEO of Huel, a meal replacement and nutrition company with a valuation of more than half a billion USD, as of last year. The company began by operating on Huel.me, but it upgraded to Huel.com sometime in 2015.

In an interview on Deep Dive with Ali Abdaal, Hearn discussed why his company decided it was necessary to acquire Huel.com instead of continuing with Huel.me. In addition, he shared some commentary about his negotiation with the seller of Huel.com. The company acquired Huel.com for either $10,000 or 10000 GBP – it is unclear what currency was used for the transaction.

Since the acquisition, pronounceable 4 letter .com domain names like Huel.com have increased in value. In addition, Huel’s growth would have also made Huel.com even more valuable. The registrant likely would have detected more direct navigation traffic, and the risk of lost customers and mis-sent emails would have made it more important for the company to own.

Smartly, Hearn realized the need to acquire Huel.com, and he did not let some adversity in the negotiation prevent him from striking a deal. The full video interview is embedded below, but it starts just before the domain name discussion.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

Leave a Reply

Recent Posts

Spaceship Doubles its DUM

1
At the end of July, I wrote about Spaceship surpassing 100,000 domain names under management (DUM). The registrar continues to grow, and its Founder...

You Can Now Hide Estimated Value at Dan

1
Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy's Estimated Value for each...

Media.com Buyer Comments on Acquisition

1
This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch...

“We love to share success!”

1
If I see two friends or colleagues that could benefit from meeting over a shared interest or converging path, I am always on the...

It Pays to Know Random Phrases

3
My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...