Merlin Kauffman Launches Soothe


SootheIt’s great seeing some of the entrepreneurial people in the domain space starting new ventures. I want to share news about a new venture that was recently started by Merlin Kauffman. Soothe is “an online and mobile app that connects people who want to book same-day in-home massages with the best hand-picked massage therapists.” Wisely, Soothe can be found at

Merlin privately  acquired  the domain name in May of this year, and the business was launched soon thereafter. The purchase price for the domain name was not released, but I am sure it was expensive.

According to its website, “Soothe is now the largest massage provider in Los Angeles, and has plans to be in every major city in the USA within 24 months.” That is some incredible growth to go from a startup without revenue to its current positioning. In addition to its massage service offerings, the company also has a line of massage products under the Soothe brand. One of the nice things about the Soothe name is that it is a meaningful descriptive term, and it’s also a great brand.

Congratulations to Merlin on his company’s rapid growth, and I wish him all the best as he builds Soothe. I wouldn’t be surprised to see Merlin making more news soon.


  1. Anybody else notice that Elliot is awfully fast on finding the perverted stuff? 🙂 Can’t wait until they get to New York City. Just joking!

    Great use for the domain. Congratulations and good luck to Merlin.

  2. That shows the power of the Internet. When you open a shop in this virtual world, your customers are not just from your local city or state, but the whole world.

  3. great to see dominers build out businesses..that’s where the real $ is. After a decade of domaining I have come to the conclusion that a many of us older domainers who were ahead of the curve (and hence had foresight, luck, business sense) are being held back because we invest so much energy in managing our portfolios – that energy directed towards developing a handful of domains would yield better results IMO.

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