Merlin Kauffman Launches Soothe

SootheIt’s great seeing some of the entrepreneurial people in the domain space starting new ventures. I want to share news about a new venture that was recently started by Merlin Kauffman. Soothe is “an online and mobile app that connects people who want to book same-day in-home massages with the best hand-picked massage therapists.” Wisely, Soothe can be found at Soothe.com.

Merlin privately  acquired  the Soothe.com domain name in May of this year, and the business was launched soon thereafter. The purchase price for the domain name was not released, but I am sure it was expensive.

According to its website, “Soothe is now the largest massage provider in Los Angeles, and has plans to be in every major city in the USA within 24 months.” That is some incredible growth to go from a startup without revenue to its current positioning. In addition to its massage service offerings, the company also has a line of massage products under the Soothe brand. One of the nice things about the Soothe name is that it is a meaningful descriptive term, and it’s also a great brand.

Congratulations to Merlin on his company’s rapid growth, and I wish him all the best as he builds Soothe. I wouldn’t be surprised to see Merlin making more news soon.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

6 COMMENTS

  1. Anybody else notice that Elliot is awfully fast on finding the perverted stuff? 🙂 Can’t wait until they get to New York City. Just joking!

    Great use for the domain. Congratulations and good luck to Merlin.

  2. That shows the power of the Internet. When you open a shop in this virtual world, your customers are not just from your local city or state, but the whole world.

  3. great to see dominers build out businesses..that’s where the real $ is. After a decade of domaining I have come to the conclusion that a many of us older domainers who were ahead of the curve (and hence had foresight, luck, business sense) are being held back because we invest so much energy in managing our portfolios – that energy directed towards developing a handful of domains would yield better results IMO.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

OS.ai Acquired by Perplexity

5
In March, HubSpot co-Founder Dharmesh Shah announced the acquisition of OS.ai for $150,000. In response to his post on X, Perplexity CEO Aravind...

Monarch.com Acquired by Monarch via Hilco Digital & Snagged

2
Monarch.com was recently acquired by Andy Booth in a deal brokered by Sedo's Dave Evanson. Andy mentioned this acquisition on X a little over...

Footage.com Sold for $300,000 via Sedo’s Mr. Premium

0
The Footage.com domain name has been sold for $300,000 in a deal brokered by Sedo’s Mark Ghoriafi, who is known in the industry as...

NameBright Offering $6.29 / $6.59 .com Registrations

3
NameBright is currently running a promotion for new .com registrations. The price is $6.29/year for pre-funded accounts and $6.59 for credit card payments, which...

AI Signals May Be from Trademarks

6
AI tools can be incredibly useful when marketing domain names, but they also introduce new risks that sellers may not realize. Many of us...