In mid-February, I noticed that Marksmen, a brand protection and intellectual property acquisition company, had acquired the Poosh.com domain name. A couple of weeks later on March 2nd, Poosh.com transferred to a third party. I noticed these two Whois changes when the domain name showed up in two of my DomainTools morning alert emails.
I did not really think much about Poosh.com until I saw a new brand called Poosh was mentioned in the news. I was reading an article in the New York Post this morning, and it looks like Marksmen acquired the Poosh.com domain name on behalf of Kourtney Kardashian. Here’s an excerpt about Poosh from the NY Post article:
“Look out, Gwyneth Paltrow: Kourtney Kardashian may be coming for your “contextual commerce” crown.
The reality star, 39, teased the launch of her new brand Poosh on Instagram Monday, sharing a photo of herself lounging nude in her bathroom, a laptop in one hand and a teacup in the other.”
If you visit Poosh.com, you can see a coming soon page featuring Kardashian with a sign up form.
With the power of the Kardashian family marketing, Poosh will probably become a fairly well-known brand. Poosh is a fairly unique brand name, and it was wise for Kardashian to get the matching .com domain name before launching the brand.