Marksmen Acquires Poosh.com on Behalf of Kourtney Kardashian

In mid-February, I noticed that Marksmen, a brand protection and intellectual property acquisition company, had acquired the Poosh.com domain name. A couple of weeks later on March 2nd, Poosh.com transferred to a third party. I noticed these two Whois changes  when the domain name showed up in two of my DomainTools morning alert emails.

I did not really think much about Poosh.com until I saw a new brand called Poosh was mentioned in the news. I was reading an article in the New York Post this morning, and it looks like Marksmen acquired the Poosh.com domain name on behalf of Kourtney Kardashian. Here’s an excerpt about Poosh from the NY Post article:

“Look out, Gwyneth Paltrow: Kourtney Kardashian may be coming for your “contextual commerce” crown.

The reality star, 39, teased the launch of her new brand Poosh on Instagram Monday, sharing a photo of herself lounging nude in her bathroom, a laptop in one hand and a teacup in the other.”

If you visit Poosh.com, you can see a coming soon page featuring Kardashian with a sign up form.

With the power of the Kardashian family marketing, Poosh will probably become a fairly well-known brand. Poosh is a fairly unique brand name, and it was wise for Kardashian to get the matching .com domain name before launching the brand.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

NameJet Announces Platform Enhancements

2
Last Summer, NameJet made some "big changes" to its platform. In essence, NameJet appears to have become a clone of Snapnames, its sister auction...

Rationale Behind CoFounders.com Acquisition

0
It's not often that we hear from the founders of a company to discuss why they spent what they did to acquire a specific...

.Bet Domain Name Acquired for 5 Figures, Reportedly Resold for $600k

9
According to a tweet from Identity Digital (formerly Donuts), the Bet.bet domain name reportedly sold for $600,000. I have not verified or researched the...

Finalize a Deal by Connecting on LinkedIn

2
When I agree to a negotiated deal on a platform like Dan or Sedo, I have always held the expectation that the payment will...

Google Ads Selects Squadhelp for Case Study

0
If you have visited a Squadhelp landing page, chances are good that you have seen their advertising when you visit other websites that have...