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Philips Shows How to a Rebrand with Signify

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Philips Lighting, an entity operated by the Philips company, is rebranding. According to the news release published late last week, "Philips Lighting (Euronext: LIGHT), the world leader in lighting, today announced its intention to change its name from Philips Lighting to Signify.." The main company, Philips, will continue operating under its longstanding brand name.

Smartly, the company acquired the exact match .com domain name, Signify.com. From what I can see using DomainTools' Whois history tool, it looks like the Signify.com domain name was acquired late last year. A historical Whois record from October 31, 2017 shows that the domain name was registered to Marksmen, Inc., a company that helps brands covertly acquire domain names from third parties. Prior to that, Signify.com was owned by a company called Signify Solutions Limited.

Because Signify.com was (more…) → Read More


Dayton Daily News Appears to Acquire Dayton.com

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ActiveDayton.comShortly after the conclusion of the inaugural Heritage Auctions live domain auction, I learned that Dayton.com was sold by the auction house. Although HA did not share the sale price, the auction reserve price had been set at $50,000 plus the 15% buyer's premium.

Based on the live auction result and the revised sale amount reported by HA's Aron Meystedt, it appears that the sale price was close to the reserve price, but that is an unconfirmed guess.

The new registrant for Dayton.com is (more…) → Read More


Partners at MSNBC, Microsoft Acquires Today.com

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According to the current Whois record for Today.com, it looks like Microsoft recently acquired the domain name Today.com, and it now forwards to MSNBC's Today Show website. Prior to Microsoft's ownership, it appeared to be registered by a company called Marksmen, Inc. which has been known to acquire domain names on behalf of large companies like Microsoft. Prior to that, it was privately registered, and just before that, Domain Capital was shown as the registrant.

MSNBC was formed as a partnership between NBC and Microsoft, and according to Wikipedia, Microsoft owns 18% of the joint venture (as of 2005). When I learned of the Today.com acquisition, my immediate thought was about the Today Show. According to Compete's analytics, Today.com receives close to half a million unique visitors per month.

The new domain name is certainly better than the laborious one being used currently, today.msnbc.msn.com. As with most private sales of this nature, the sales price probably will not be disclosed, but it is possible that it could → Read More