In late August, LT.com transferred from Name.com to Namecheap, and the domain name changed registrants as well. LT.com had been registered by Telepathy, the company owned by Nat Cohen. The domain name is now registered under Whois privacy. I reached out to Nat to ask if he can share the sale price, and he deferred to George Hong of Guta, who brokered the sale of LT.com.
This morning, George announced on Twitter that LT.com had been sold for a seven figure price:
Just sold https://t.co/JOW2OKYEsC for seven figures. Congrats to buyer and seller! @domainarts
— George Hong (@DomainMaster) September 9, 2020
I reached out privately to George to see if he could share the exact price so it can be charted. Unfortunately, he told me both parties prefer to keep the exact price private.
When I visited LT.com, I was forwarded the Letou.com website. I am not familiar with the company, but according to its LinkedIn profile, “Letou is a fully legally licensed global gaming brand with offices worldwide.” I can only assume Letou was the buyer of LT.com. It remains to be seen if the domain name will continue to be used as an easier way to access the Letou.com website or if a rebrand to LT or LT.com is being considered.
Had the LT.com sale price been reported publicly, it would rank as the largest domain name sale of 2020 to date, as recorded by DNJournal. The current high sale price for 2020 is the $614,940 sale of OA.com at Sedo. It would also be one of the five largest LL.com (two letter .com) domain name sales in the last five years, according to NameBio. I am sure other LL.com domain names have traded for 7 figures in that time though.
Aside from the sale itself, the good news is:
With at least 7 figures, as it well should be for that one, we don’t have to hear about a sub-par sale for a great rare domain like that, and then watch a few industry luminaries chime in with “great sale” and remarks of that kind.
Everyone wins this time.
PS: 8 figures would still have been far more appropriate, but I’m willing to allow 7 to be deemed a “good sale.” Just don’t push it by telling me low 7 if you know what’s good for you.
LT is the acronym for Le Tou (2-pin)