Sold for 7 Figures

In late August, transferred from to Namecheap, and the domain name changed registrants as well. had been registered by Telepathy, the company owned by Nat Cohen. The domain name is now registered under Whois privacy. I reached out to Nat to ask if he can share the sale price, and he deferred to George Hong of Guta, who brokered the sale of

This morning, George announced on Twitter that had been sold for a seven figure price:

I reached out privately to George to see if he could share the exact price so it can be charted. Unfortunately, he told me  both parties prefer to keep the exact price private.

When I visited, I was forwarded the website. I am not familiar with the company, but according to its LinkedIn profile, “Letou is a fully legally licensed global gaming brand with offices worldwide.” I can only assume Letou was the buyer of It remains to be seen if the domain name will continue to be used as an easier way to access the website or if a rebrand to LT or is being considered.

Had the sale price been reported publicly, it would rank as the largest domain name sale of 2020 to date, as recorded by DNJournal. The current high sale price for 2020 is the $614,940 sale of at Sedo. It would also be one of the five largest (two letter .com) domain name sales in the last five years, according to NameBio. I am sure other domain names have traded for 7 figures in that time though.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Aside from the sale itself, the good news is:

    With at least 7 figures, as it well should be for that one, we don’t have to hear about a sub-par sale for a great rare domain like that, and then watch a few industry luminaries chime in with “great sale” and remarks of that kind.

    Everyone wins this time.

    • PS: 8 figures would still have been far more appropriate, but I’m willing to allow 7 to be deemed a “good sale.” Just don’t push it by telling me low 7 if you know what’s good for you.


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