Rick Latona announced the launch of Latonas.com today, unveiling a sleek new website which will be the home to his company’s brokerage services and auction platform. The concept behind Latonas.com is to give life to the standard stodgy domain auction platform.
The first domain auction that will be hosted on Latonas.com is the WhyPark Charity auction, which I wrote about in November. In this auction, the person who makes the single highest bid gets to choose the non-profit recipient of the proceeds. Rick Latona has donated all of his services, so every penny collected is going to that charity.
This is a win/win for all parties. Rick gets an opportunity to test drive his platform, WhyPark has a wide-reaching platform on which it can run its charity auction, and one charity (or more) will benefit from the proceeds of the auction.
When you have a chance, take a look at the domains in auction and register for an account on Latonas.com.