JP Morgan Chase Acquires JPMC.com

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It looks like JP Morgan Chase recently made an important domain name acquisition. Whois records show the banking and financial services conglomerate has acquired the JPMC.com domain name. I am not sure how regularly the company is referred to simply as “JPMC” but it seems to be the most commonly used acronym.

DomainTools historical Whois records from a few months ago show a registrant who I believe is active in the domain investment space. Subsequent to that and earlier this month, the domain registrant became DNStinations, Inc. As of today, the Whois registrant is currently listed as JPMorgan Chase & Co.

If you visit JPMC.com right now, you will see that the domain name does not resolve. JP Morgan Chase currently uses the longer JPMorganChase.com domain name for its website. I would not be surprised to see them eventually forward JPMC.com to its website, although they may have simply acquired this domain name for defensive measures. In my opinion, there isn’t really a reason to not forward. I would also think JPMC.com would be good for emails rather than the longer domain name.

JP Morgan Chase uses the JPM ticker symbol on the New York Stock Exchange. The company also owns the shorter JPM.com, which forwards to JPMorgan.com.

One of JP Morgan Chase’s competitors is Morgan Stanley, which acquired Smith Barney, another financial services company. During the transition period for Smith Barney, the company was referred to as Morgan Stanley Smith Barney. They smartly acquired the MSSB.com domain name, which now forwards to a Morgan Stanley-branded login page.

I don’t yet know what the company’s plans are for JPMC.com, but it was a wise acquisition.

I will reach out to the former registrant to see if he can share the acquisition price or a price range, and if so, I will update this article to reflect this new information. My guess is the deal had a non-disclosure agreement attached, so it will likely remain a private sale.

1 COMMENT

  1. That’s a great pickup. I actually used to work for JPM and have all my accounts there. EVERYTHING is done on digital networks there. I doubt the owner got real value for it or even knew it was selling to JPM. But it allows them to distribute JPMC.com emails, protects them from phishing attacks (which was a huge problem,) and allows them to target retail accounts.

    Trust me, JPM won the lottery on this one.

    • I don’t have any personal knowledge, but I doubt he was in the dark. How many companies have the JPMC initials? Very few. How many of these companies would use a third party to acquire the domain name? Probably just 1.

      If I owned the domain name, I would assume every inquiry is either from the financial services company or someone who wants to use the name to confuse people.

    • Good point. In any case, JPM has absolutely some of the smartest guys on the street, and don’t fool around when it comes to protecting its brand and its customers. Not sure if they hired a third party brand protection company, or it was someone internal, but they got the job done. Good find Elliot!

    • every company’s twitter handle is theirs main web address i believe…google, microsoft, amazon, goldmansachs etc….how much for DSMEU ?

  2. This is a good example of why it could have been a mistake to sell 4 letter .com acronyms as a commodity back in January/February.

    Congrats to the previous registrant who undoubtedly turned down multiple offers of between $2k-$3k during the past five months. I hope he/she cashed in with the recent sale.

    • Yes, but I presume most people would have known that JP Morgan uses JPMC as its corporate initials. A simple Google search would show that, and I presume that is the first thing someone does when the opportunity to buy an acronym name comes up. I would also use AcronymFinder.com, but with JP Morgan’s massive JPMC footprint, that would have been unnecessary.

    • Chase (Bank) is just one part of JP Morgan Chase. It is a very large bank, but JP Morgan is much, much larger than simply Chase alone. Chase.com is not their main site, when you are referring to JPM.

    • Exactly Elliot. Chase.com is definitely not their main site. It’s jpmorganchase.com but they have a world of options with JPMC.com which automatically includes another layer of protection for its customers.

    • Hello Elliot,

      Ancillary Marketing Needs are all the numerous not so obvious important uses that a Domain inherently possesses. E-mail,first to market advantages,Global acceptance,just to name a few.A good partial listing of some of the ancillary strengths of domains are discussed in (One domain name can change everything)has some good examples.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former Marketing Analyst/Strategist Rockefeller IBEC Group) (Licensed CBOE Commodity Hedge Strategist

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