JP Morgan Chase Acquires |
Neustar Domain Names

JP Morgan Chase Acquires


It looks like JP Morgan Chase recently made an important domain name acquisition. Whois records show the banking and financial services conglomerate has acquired the domain name. I am not sure how regularly the company is referred to simply as “JPMC” but it seems to be the most commonly used acronym.

DomainTools historical Whois records from a few months ago show a registrant who I believe is active in the domain investment space. Subsequent to that and earlier this month, the domain registrant became DNStinations, Inc. As of today, the Whois registrant is currently listed as JPMorgan Chase & Co.

If you visit right now, you will see that the domain name does not resolve. JP Morgan Chase currently uses the longer domain name for its website. I would not be surprised to see them eventually forward to its website, although they may have simply acquired this domain name for defensive measures. In my opinion, there isn’t really a reason to not forward. I would also think would be good for emails rather than the longer domain name.

JP Morgan Chase uses the JPM ticker symbol on the New York Stock Exchange. The company also owns the shorter, which forwards to

One of JP Morgan Chase’s competitors is Morgan Stanley, which acquired Smith Barney, another financial services company. During the transition period for Smith Barney, the company was referred to as Morgan Stanley Smith Barney. They smartly acquired the domain name, which now forwards to a Morgan Stanley-branded login page.

I don’t yet know what the company’s plans are for, but it was a wise acquisition.

I will reach out to the former registrant to see if he can share the acquisition price or a price range, and if so, I will update this article to reflect this new information. My guess is the deal had a non-disclosure agreement attached, so it will likely remain a private sale.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has sold seven figures worth of domain names in the last five years. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest.

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Comments (18)


    That’s a great pickup. I actually used to work for JPM and have all my accounts there. EVERYTHING is done on digital networks there. I doubt the owner got real value for it or even knew it was selling to JPM. But it allows them to distribute emails, protects them from phishing attacks (which was a huge problem,) and allows them to target retail accounts.

    Trust me, JPM won the lottery on this one.

    May 24th, 2016 at 12:50 pm

      Elliot Silver

      I don’t have any personal knowledge, but I doubt he was in the dark. How many companies have the JPMC initials? Very few. How many of these companies would use a third party to acquire the domain name? Probably just 1.

      If I owned the domain name, I would assume every inquiry is either from the financial services company or someone who wants to use the name to confuse people.

      May 24th, 2016 at 12:55 pm


      Good point. In any case, JPM has absolutely some of the smartest guys on the street, and don’t fool around when it comes to protecting its brand and its customers. Not sure if they hired a third party brand protection company, or it was someone internal, but they got the job done. Good find Elliot!

      In reply to Elliot Silver | May 24th, 2016 at 1:14 pm


      every company’s twitter handle is theirs main web address i believe…google, microsoft, amazon, goldmansachs etc….how much for DSMEU ?

      In reply to Elliot Silver | May 25th, 2016 at 3:54 pm


      They need a name like and work marketing around that. Easiest to remember.

      In reply to raj | February 19th, 2017 at 1:12 pm


    They also own

    May 24th, 2016 at 12:51 pm

    Stephen Wilson

    This is a good example of why it could have been a mistake to sell 4 letter .com acronyms as a commodity back in January/February.

    Congrats to the previous registrant who undoubtedly turned down multiple offers of between $2k-$3k during the past five months. I hope he/she cashed in with the recent sale.

    May 24th, 2016 at 1:21 pm

      Elliot Silver

      Yes, but I presume most people would have known that JP Morgan uses JPMC as its corporate initials. A simple Google search would show that, and I presume that is the first thing someone does when the opportunity to buy an acronym name comes up. I would also use, but with JP Morgan’s massive JPMC footprint, that would have been unnecessary.

      May 24th, 2016 at 2:56 pm


    Its a chip.. so.. you know

    May 24th, 2016 at 1:23 pm


    Maybe they bought it to flip to a chinese guy 6 months from now.. never know

    May 24th, 2016 at 1:24 pm

    Jamie Zoch

    The .net never gets any love… was acquired at the same time as the com.

    May 24th, 2016 at 2:37 pm

    Jim Cassidy

    You failed to mention that their main site is actually, which is their obvious best option. Still a good pickup for such a large company. Will be interested to know the price.

    May 24th, 2016 at 2:37 pm

      Elliot Silver

      Chase (Bank) is just one part of JP Morgan Chase. It is a very large bank, but JP Morgan is much, much larger than simply Chase alone. is not their main site, when you are referring to JPM.

      May 24th, 2016 at 2:54 pm


      Exactly Elliot. is definitely not their main site. It’s but they have a world of options with which automatically includes another layer of protection for its customers.

      In reply to Elliot Silver | May 24th, 2016 at 3:13 pm

    Jeff Schneider

    Hello Elliot,

    As we are finding there are lots of ancillary marketing needs a good .COM solves.

    Gratefully, Jeff Schneider

    May 24th, 2016 at 3:45 pm

      Elliot Silver

      I’ve read that sentence a few times and I still don’t understand what you mean.

      In reply to Jeff Schneider | May 25th, 2016 at 9:08 am

      Jeff Schneider

      Hello Elliot,

      Ancillary Marketing Needs are all the numerous not so obvious important uses that a Domain inherently possesses. E-mail,first to market advantages,Global acceptance,just to name a few.A good partial listing of some of the ancillary strengths of domains are discussed in (One domain name can change everything)has some good examples.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former Marketing Analyst/Strategist Rockefeller IBEC Group) (Licensed CBOE Commodity Hedge Strategist

      In reply to Elliot Silver | May 25th, 2016 at 1:31 pm

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