MSSB.com is Now Morgan Stanley Smith Barney

Morgan Stanley Smith BarneyBack in June, I discussed how important it would be for Morgan Stanley Smith Barney to buy the MSSB.com domain name, which had been privately owned since at least its current creation date of 2003. The private owner didn’t really have a better buyer than the newly formed financial giant, and the new company really needed the domain name to advance its online presence, since it’s inevitable that people would shorten the firm’s long name to MSSB.

It appears that Morgan Stanley Smith Barney understood this need, and instead of going through the legal route to get MSSB.com, it looks like they bought it (the name was in Moniker’s Escrow Account at the end of September). Despite the fact that the company was formed well after the owner purchased the domain name, many companies still feel that they deserve a name like this and use the court system or UDRP process as a means of bullying. They may have even had a shot because the parking page showed financial PPC links, but we’ll never know.

In any case, as of today, the domain name is in the possession of Morgan Stanley Smith Barney, and the domain name forwards to their long url, morganstanleysmithbarney.com. Kudos to Morgan Stanley Smith Barney for “getting it” by getting the important domain name the company needed.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Samba.com Now Forwarding to Samba.tv

3
Three weeks ago, Samba.com sold for $143,000 in a NameJet expiry auction. Samba.com is an exceptional domain name, and there are many branded companies...

A Good Afternic Broker Negotiation (Updated)

7
If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads...

Videos: GoDaddy 2025 Super Bowl Commercial

0
GoDaddy issued a press release this morning revealing its 2025 Super Bowl commercials. As expected, the focus of these two commercials is on GoDaddy...

Big Changes for .AI Expiry Auctions

3
Namecheap CEO Richard Kirkendall has shared many .AI domain name sales over the last year or so. NameBio lists more than 1,000 .AI domain...

ICA Meeting Keeps Getting Better

1
I went to the ICA meeting in Las Vegas last week. I don't particularly enjoy leaving my family when they have many different activities...