Get Through the Email Clutter

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Spam is a fact of life. Everyone gets a ton of spam. I would imagine domain owners likely get targeted for very specific spam emails related to domain names, SEO, web development…etc. This means that domain buyers and domain sellers need to do something to get through the clutter.

One thing to keep in mind when emailing to buy or sell a domain name is that the recipients are not always particularly tech savvy. Many likely are concerned about security threats like phishing, and when they get domain name related emails, they are concerned that the sender could have malicious intentions. I would probably feel the same way due to the types of emails I see.

I don’t like to write long winded emails. I feel like the recipients likely receive enough long business related emails so I tend to keep my emails short and to the point. I try to do enough research to personally address my emails to the person I believe is most likely to be the domain name decision maker. “Dear sir” or “To Whom It May Concern” emails likely get trashed / spammed more than “Hi Elliot” types of emails.

My emails are straight to the point. I tell the recipient what I want or have and try to let them know what I am seeking from them. I want to be short and to the point as well as clear about proceeding. I don’t BS the recipient or tell tales about why I want to buy a domain name or who I am. My opinion is that the domain name and offer / price is what will make a deal happen or not, and saying that I am a student or otherwise unable to afford to pay what the domain name is worth is a non-starter these days.

I do not use any types of email programs and don’t send that many emails. All of my emails are personally sent and typed by me.

If you do send outbound emails of any kind, be aware of anti-spam email rules in your locale.

I find that email is generally the best way to get in touch with people about domain names. Getting through the email clutter is a critical aspect of getting deals done.

1 COMMENT

  1. Hello Elliot,

    Yes e-mail can be a good way to communicate, but a better way to sort through proposals is by phone.Yes we said phone! Only very serious end-buyers will phone you with a serious offer.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former Marketing Analyst/Strategist Rockefeller IBEC Group) (Licensed CBOE Commodity Hedge Strategist

    • Jeff:

      Back in the 1980’s I successfully telemarketed 504/505 Reg-D Limited Partnerships to Oil & Gas Investors (avg. 45% closing ratio)… however laws have drastically changed since then. Acknowledging domain selling is a very different animal… previous telemarketing skills may not necessarily be a **transferable** skill.

      You say to Elliot: “… a better way to sort through proposals is by phone.”

      Would you please expand (details) for all to understand.

      Thank you much in advance,

      ~ Alan

    • Hello Alan,

      Most all domainers are too eager to sell their domains and actually trip over their impatience,and sell to non-end users who always in the end create value by finding a viable End-User.The most patient Domainer of all time and the most successful is Rick Schwartz. Our advice is build your Domain names Brand by any means available to you and have your phone # prominently displayed.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former Marketing Analyst/Strategist Rockefeller IBEC Group) (Licensed CBOE Commodity Hedge Strategist

    • We personally have sold real estate, commodities,contract hedges, stocks insurance and many more assets. Sorry we do not reveal proprietary sales information.

      Gratefully, Jeff Schneider (Contact Group) (Metal Tiger) Former (Marketing Analyst/Strategist Rockefeller I.B.E.C.) (Licensed C.B.O.E. Commodity Hedge Strategist)

  2. The intent lurking beneath the surface with some of these electronic solicitations is mighty insidious, but it lacks the personal touch of a handwritten, stamped letter. I think only politicians still get those. It’s been so long since I’ve received a handwritten letter with a stamp on the envelope, the next time I’ll probably call the cops.

    They say gradeschoolers aren’t being taught how to use a pen and write in cursive anymore. When it’s time to produce a signature, they only know how to print it.

  3. Thanks Elliot, I am new to domain investing and I just remembered that I have done this mistake recently; that was why I did not got any response from those I send the ‘for sale’ emails to. I appreciated your post.

  4. i decided years ago that I wouldnt do business with anyone who came to my door. A few years later, because of all the phone solicitation crap I decided I wouldnt do business with anyone via the telephone. And now, after a decade of spam, I have decided I wont begin a business relationship with anyone solely via and email. I guess that is the evolution of harassment.

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