It’s Better for an Investor to Own a Domain Name


If you have been watching television during the last month or so, I am sure you have seen a Portal by Facebook television commercial like this one:

As a domain investor watching the advertisement, you probably noticed the clunky url for Portal by Facebook: When you visit that url, you can see Facebook has branded its product “Portal,” and Portal has its own logo and brand identity. Unfortunately for Facebook, the company does not own the valuable brand match domain name. does not resolve to an active website. A Whois search shows the is owned by Oracle. Looking at, I can see that there was once a landing page with an Oracle logo announcing that “Oracle has acquired Portal Software…

Ordinarily, when a domain name is no longer being used, it could be a prime candidate for an acquisition. The same thing goes for a domain name that is owned by a domain investor. In this particular case, because the domain name is owned by Oracle, it is likely unattainable. I doubt Oracle would even entertain the idea of selling the domain name. As a result, Facebook is left to use a clunky url to advertise a major consumer facing product during the holiday shopping season.

Companies often complain about dealing with domain investors when they want or need to buy a domain name. I regularly remind them that it is better for a domain name to be owned by a domain investor, who is usually willing to sell a domain name, than it is for a domain name to be owned by a big company like Oracle that doesn’t need the money.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Owning the exact match domain surely is good for a company. But I think using subdomain for a product doesn’t really need to be regarded as a bad thing, as long as the subdomain isn’t too long. Take Google for example, some of its products do not use exact match domains.

    Regarding your viewpoint that it is better for a domain name to be owned by a domain investor, I think that is cogent and really can pacify complainers and teach them to think positively. Thanks for sharing.

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