Likely Sold for 7 Figures

Another (likely) seven figure domain name has has been revealed by George Kirikos on Twitter this afternoon. George noted the annual report from Indigo Books & Music stated the company spent roughly $2.7 million USD on domain names in the last year. Included in the company’s purchases is the domain name, which I wrote about in February after I noticed it changed hands. Unless there were other major domain name purchases, I think it is likely that sold for 7 figures. is yet another color .com domain name that sold for a substantial amount of money.

Here are the tweets about

George followed this up with a second tweet to provide more commentary on the sale:

As George noted in his tweet stream, “the purchaser spent more than 15% of its most recent annual net income on the acquisition of the 7-figure domain name, but less than 1% of annual revenue.

As I noted in my original article, had been owned by a company called Indigo Instruments. Following the deal, Indigo Instruments used for its website. If you visit right now, the domain name still forwards to the Indigo Instruments website.

I looked through my email history, and I did not see offered for sale by any brokers. NameBio also does not have any public sales records for this domain name.

According to DomainTools’ Whois History tool, the domain name was registered to Indigo Instruments on January 1, 2018. The registrant of the domain name changed to Indigo Books & Music by January 14, 2018. This would indicate the deal transacted in 2018, so if Ron Jackson is able to chart the sale, it will end up being the largest domain name sale of 2018 to date.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Very smart upgrade for Indigo Books. Also, a motivational story to keep domain speculators focused for Q3/Q4 2018

    • is a great name indeed.
      BTW, IndiGO net revenues (2017/18) are approx 240 bln Indian rupees, not USD … 🙂
      That is approx 3.7 bln USD. Not bad either.

    • @Andrea You’re correct its converted to rupees, and still Indigo Airlines has a larger market cap than Indigo Books & Music. Smart purchase for Indigo Books, bad oversight on the part of Indigo Airlines IMO.

  2. Finally a decent sale where the buyer actually paid what the domain was worth! USD$2.7 Million is a great VALUE for

    I think that sold for USD$900k was VERY CHEAP! The mattress company got a steal of a deal. Really if we break it down and considering domains are a tax deductible business expense it makes a lot of sense for these companies to buy such names.

    Elliot don’t you own ?? 🙂


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