Another (likely) seven figure domain name has has been revealed by George Kirikos on Twitter this afternoon. George noted the annual report from Indigo Books & Music stated the company spent roughly $2.7 million USD on domain names in the last year. Included in the company’s purchases is the Indigo.com domain name, which I wrote about in February after I noticed it changed hands. Unless there were other major domain name purchases, I think it is likely that Indigo.com sold for 7 figures.
Indigo.com is yet another color .com domain name that sold for a substantial amount of money.
Here are the tweets about Indigo.com:
According to page 47 of the latest annual report of Indigo Books & Music (https://t.co/tpqANFR0u1) they spent CAD $3,387,000 (roughly USD $2.7 million) in additions to domain names in the past year. Nearly all of that must be for https://t.co/9gKh6HB9BF (see next tweet).
— George Kirikos (@GeorgeKirikos) May 30, 2018
George followed this up with a second tweet to provide more commentary on the sale:
There was another purchase in the past 12 months by Indigo for https://t.co/9lOb83mVRO (USD $7,100) as reported by@DomainNameWire last year, see: https://t.co/EXPpvwqD2J I’ll leave it up to @dnjournal to see whether https://t.co/9gKh6HB9BF itself can be charted at USD $2.7MM.
— George Kirikos (@GeorgeKirikos) May 30, 2018
As George noted in his tweet stream, “the purchaser spent more than 15% of its most recent annual net income on the acquisition of the 7-figure domain name, but less than 1% of annual revenue.”
As I noted in my original article, Indigo.com had been owned by a company called Indigo Instruments. Following the deal, Indigo Instruments used IndigoInstruments.com for its website. If you visit Indigo.com right now, the domain name still forwards to the Indigo Instruments website.
I looked through my email history, and I did not see Indigo.com offered for sale by any brokers. NameBio also does not have any public sales records for this domain name.
According to DomainTools’ Whois History tool, the domain name was registered to Indigo Instruments on January 1, 2018. The registrant of the domain name changed to Indigo Books & Music by January 14, 2018. This would indicate the deal transacted in 2018, so if Ron Jackson is able to chart the sale, it will end up being the largest domain name sale of 2018 to date.
Very smart upgrade for Indigo Books. Also, a motivational story to keep domain speculators focused for Q3/Q4 2018
Notice the failure of Indigo airlines, a company with net revenues of $240 BN to secure this one of a kind URL. https://en.wikipedia.org/wiki/IndiGo
To Elliot, how does Indigo.com compare to other color domains sold in the past? As Indigo isn’t even a primary color.
INDIGO.com is a great name indeed.
BTW, IndiGO net revenues (2017/18) are approx 240 bln Indian rupees, not USD … 🙂
That is approx 3.7 bln USD. Not bad either.
@Andrea You’re correct its converted to rupees, and still Indigo Airlines has a larger market cap than Indigo Books & Music. Smart purchase for Indigo Books, bad oversight on the part of Indigo Airlines IMO.
Finally a decent sale where the buyer actually paid what the domain was worth! USD$2.7 Million is a great VALUE for Indigo.com
I think Purple.com that sold for USD$900k was VERY CHEAP! The mattress company got a steal of a deal. Really if we break it down and considering domains are a tax deductible business expense it makes a lot of sense for these companies to buy such names.
Elliot don’t you own Lilac.com ?? 🙂
I do: https://domaininvesting.com/discussing-my-tweet-about/
LOL I don’t think many would call it “great value”, it is a very high price.
Re Purple.com I agree that wasn’t sold well. It was closer to wholesale price than retail.
Snoopy: I think when Value>price magical things happen and that’s why the company bought Indigo.com That’s why I said great Value in my previous comment, and no comment in regards to price 🙂
It is an impressive sale and I hope to see Elliot’s Lilac.com fetch 7 figures in the future….
It seems like end users are finally getting it…
A fair price for an outstanding domain / asset.