Indigo.com Changes Hands

One of my favorite color .com domain names appears to have changed hands. Indigo.com, which has been owned and used by a company called Indigo Instruments for many years, is now forwarding to IndigoInstruments.com.  The current Whois record shows that the domain name is now registered to someone affiliated with another company called Indigo, described as “Canada’s largest book, gift and specialty toy retailer.”

I reached out to the current registrant as well as the former registrant to ask if they could share details about the registrant change, and neither party replied to me to confirm that Indigo.com was sold.

When you visit Indigo.com and land on IndigoInstruments.com, there is a message noting the domain name change. On the page with more information about the domain name change, it states, “We have changed our domain. “INDIGO.COM” has moved to “INDIGOINSTRUMENTS.COM” SAME NAME – DIFFERENT DOMAIN.” Smartly, it looks like Indigo Instruments has owned the longer IndigoInstruments.com domain name since 1999. This likely made the domain name shift a bit easier and less costly for them. Whether the company bought this domain name for defensive reasons or in anticipation of a future sale of Indigo.com, it was wise and showed great foresight.

The company that appears to be the new registrant operates its business on the Canadian ccTLD domain name, Indigo.ca. From my perspective, getting the exact match .com domain name was a very smart move for this industry leader. It will be interesting to see if they decide to forward the .com domain name to the .ca domain name, use it independently, or opt to change their domain name to the .com.

If I were to guess, I would say the domain name was sold and the seller has a period of time to notify customers of the change, migrate any data that may exist on the domain name, and make any necessary SEO changes to ensure a smooth transition.

Indigo.com is clearly a high value domain name asset, and if I learn the sale price of the domain name (and can publish it), I will share an update. If I were forced to make a guess, I would say this was a mid to high 6 figure deal with the potential for it to be 7 figures. This is just a guess though.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

7 COMMENTS

  1. Chapters is actually struggling in Canada a few years ago they were closing down stores, they tried to be the amazon of Canada, but had to reshift.

    They are more like Barnes and nobles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Squadhelp Adds Escrow.com as a Payment Option

1
Squadhelp has added Escrow.com as a payment option for buyers. The addition of the Escrow.com option was shared by ARIYAS on X this morning: 👍...

Some Thoughts on .AI Domain Names

19
There is no question that .AI domain names have become a hot topic of late. With considerable amounts of venture funding flowing into AI...

Handoff to Dan on Imported Leads Can be Confusing

0
I've been using the lead import option at Dan.com more regularly. Although the 5% commission is not ideal, transactions tend to move more quickly...

ArtificialIntelligence.com Goes Up for Sale

11
I tried to buy the ArtificialIntelligence.com domain name multiple times over the last 10 years. The emails I sent to the registrant went unanswered,...

EU Gives More IP Protection to Food & Drink Producers

0
Did you know that some well-known food and drink varieties are protected intellectual property regulations? Popular types of drinks and foods that are protected...