I have most likely spent six figures on NameJet auctions in the last year or so. It’s not something I really track, but I am an active buyer on NameJet. I only mention this because it should go without saying that I trust the fairness of the platform, otherwise I would not participate in auctions.
One of the features of NameJet is that I am able to see who else is bidding on an auction. Even though I don’t personally know many of the bidders I regularly compete against, it is good to know that if I don’t win the other competitors are going to follow through and pay. As a seller on NameJet, it is also helpful to know that someone who is winning an auction is actually going to pay should their bid be the highest.
Because I don’t know all NameJet bidders, I regularly turn to the GoldNames.com blog to see if I can find a bidder’s history. GoldNames seems to track many (maybe most but I don’t know) of the auctions that are run on NameJet. GoldNames also tracks the winning bidder of the auction.
I sometimes find it easier to use Google to search that site for a bidder name, but it is helpful. I can then use DomainTools to confirm that the domain name changed hands post-auction to give me added comfort that I am bidding against a legitimate bidder or that the winning bidder will pay for the auction he won.
There are some limitations with this. I am sure NameJet would tell me that they have new bidders signing up regularly. Obviously a new and legitimate bidder wouldn’t have a trackable bidding history. In addition, I am sure people who privately auction names on NameJet contact end user buyers who may sign up specifically for an auction. This may be their first auction and they may be bidding aggressively because the domain name up for bid is the reason for signing up.
Whenever I have any doubts about the legitimacy of a bidder, the GoldNames blog is where I turn to try and find a bidder’s history.