Aron Meystedt, Director of the Domain Name and Intellectual Property Department at Heritage Auctions, announced that his company is brokering Black.com. I don’t see a ton of high value domain names like this one come on the market regularly (especially with an asking price listed), so I wanted to share what Aron wrote:
I am proud to announce that Heritage Auctions (HA.com) is the exclusive seller of Black.com, a name that has never been available to the public.
The asking price is $750,000 and it is a sure fit for a major brand waiting to be launched. Few names carry the “punch” that Black.com does. Jet.com comes to mind. Black.com could be a brand with an “exclusivity” feature.
Email me if you have interest. Please, NO brokers. We aren’t looking for co-brokerage deals right now. If you are a broker and have a buyer with a budget of $750,000 – let me know. But we don’t want the name sent out to your mailing list please.
I recently published an article with a list of color .com domain names that publicly sold. Based on the domain names that previously sold and on current market trends, I think $750k is most certainly a reasonable price for a domain name of this quality.
I am sure there are companies that have “Black” as their brand names who would love to own this domain name. I would presume there are startups that would love to have the “Black” branding and Black.com domain name to go along with it.
The one challenge with listing a domain name like this for sale with a BIN price is that many buyers don’t like to pay the “list” or “asking” price when a domain name goes up for sale. If I were a betting person, I would bet that Heritage Auctions will find a buyer for this valuable domain name. It feels like the price is right.