A couple of weeks ago, Aron Meystedt of Heritage Auctions emailed me because his company is brokering the sale of the two letter OC.com domain name. It’s a nice domain name made valuable because it is a two letter .com, and “OC” could stand for Orange County, among many other meanings (or nothing at all).
Because of the OC acronym, it looks like the domain name is getting some good local coverage in Orange County. You can have a look at the article in the Orange County Business Journal (found at OCBJ.com). I also embedded a copy of the print edition, so you can see how it looks to readers who receive the paper version of the publication.
The OCBJ is a weekly journal, and the article about OC.com was on the front page and appears on the website’s home page. I don’t know how effective an article in the local business publication will be when it comes to selling this high value domain name, but I presume the coverage didn’t cost the auctioneer anything, and it is hitting one aspect of the target audience.
Domain owners, brokers, and other domain sellers can use this coverage as a lesson about marketing their domain names for sale. Sometimes the fact that a particular domain name comes up for sale is noteworthy enough that it will get news coverage right in the target market with no marketing outlay. I presume Aron made a contact within the editorial department of the OCBJ and the information he shared was deemed to be pressworthy.
In case you’re interested in buying the OC.com domain name, Heritage Auctions “is asking $850,000 for oc.com and has ‘offers in the $500,000 range from investor buyers already.‘”