According to an email sent to people on the company’s domain industry mailing list, Heritage Auctions is “now accepting premium domain submissions for exclusive February auction.” Judging by some of the domain names used as examples, they are truly looking for the best of the best when it comes to domain names for this auction.
The email came from Aron Meystedt, Director of the Intellectual Property Department at Heritage Auctions, and submissions should be sent directly to him for review.I do not have any details about the event, bidding, or anything else regarding the auction, so if you have any questions about it, you should direct them to Aron.
For your convenience, the content of the email I received is below:
It has been just over one year since Heritage Auctions took the leap into domain names, intellectual property and digital assets. Heritage has logged several million dollars in premium domain sales via auctions and our private brokerage services. This press release outlines the highlights of the past year for this department.
Heritage Auctions is continually seeking to improve our services for both buyers and sellers. With that in mind, our next domain auction is going to have a new look. We are now taking submissions for a very exclusive February domain name and IP auction, which will feature a maximum of 20 of the best domain names available on the Internet. This will be an exclusive event featuring an increased promotional effort through the mainstream press. We plan on targeted promotion through the Wall Street Journal, increased marketing to venture capitalists and entrepreneurs as well as continued promotion to investors.
We are seeking domain names that fit ANY of these requirements:.
One word .com domains which are generic in nature, but ideal for branding.
Examples: Blue.com, Free.com, Cool.com
One word .com domains which define a category.
Examples: Tablets.com, Sneakers.com, Print.com
Short two and three letter .com acronyms.
Examples: HA.com, QR.com, KIO.com
One and two word .com domain names that pertain to finance, banking, the markets and luxury.
Examples: Luxury.com, MutualFunds.com, Bank.com, StockMarket.comWe will allow reserve prices, but they must be attractive to entice bidder participation.
Please make your submissions directly to Aron Meystedt, Director of the Intellectual Property Department:
I am looking forward to see what idiots gonna auction their assets with HA.
Here we go again. A bunch of great domains with super high reserves that won’t sell.
I trust Heritage will approve names with reasonable reserves, The objective for any business is to sell product, Heritage makes NO profit when domains don’t sell.
And to all the gTLD fanatics considering submitting domains, If Aron is smart which I think he is, your email to him will undoubtedly end up in a black hole.
@Raider – All brokers make NO profit when domains don’t sell, not just HA. But (good) brokers do a lot of work in compare to auction “brokers” who do almost nothing, just ad. Anyway, auction is bad choice how to sell valuable domain names; and HA is the worst choice in such category.
By the way, why you think Aron is smart? What extraordinary he did what others can’t do? You just trying to be nice girl, huh?
Putting a big ad in the Wall Street Journal or NY Times may not require as much time or work as some other brokers do, but I would think it’s potentially worth a great deal. They also have access to their high net worth clients who can afford premium domains if they are interested. If interest in IP and domain assets picks up a bit in society overall, then this type of forum might result in some headline making sales. If the other few major auction houses join in, then I suspect definitely so.
We can agree on this one John, What Heritage is doing is targeting the right audience in their marketing, and they do a far better job of it than any other auction house.. What is the better strategy, Advertising in the wall street journal that attracts investors OR advertising on the side of a bus driving through Santa Monica attracting bums and beach goers who wouldn’t know what .sexy is if you told them?
Cool.com Aron mentioned up there has an interesting history. Years ago when I was fairly new to the world of domains, I read about how the owner of cool.com had received an offer of $8,000,000 in cash plus $30,000,000 in stock during the dot com boom days, but he turned it down. Then some time later I discovered it was with that Elequa gentleman or FMA, so I figured there must’ve been some quiet sale done, and probably for a whole lot less. I haven’t checked the whois on it for years, but I would think it’s still with Elequa or FMA. I would definitely have taken $8 mil plus the stock.