Google is changing the rules again. They are trying to cut down the overwhelming number of ghost written posts that are trying to trick the system. Their latest move to provide the best search results for their users is to give a higher priority in the search results to trusted authors. They call it Google Authorship.
Here’s what Google’s chairman Eric Schmidt says in his upcoming book The New Digital Age:
Here’s what an industry expert has to say: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
Using Google Authorship Authors
Google Authorship authors have linked their websites to their Google+ profiles. Meaning that all the content they write about will appear in Google results pages along with their photo showing their Authorship status. So if they write about your company on their website, it will show up with Google and link back to your site.
Industry analysts estimate that adding content using authors who belong to Google Authorship can increase traffic to your site by as much as 500%.
How it Works
Let’s look at how this works. Have you noticed lately that when you do a Google search, it pulls up a search results page showing people’s photos next to some of the listings? Wonder how they do that? They link and then add the Google Authorship markup to one of the links. That’s a “Rich Snippet” – a Google verified profile. It makes the listing really stand with a lot more visibility. And it’s all courtesy of the Google Authorship program.
By signing up on Google+ Authorship, content authors are now able to link their content to Google results pages along with their photo, via their new G+ Authorship Profile. This gives higher search results in a much shorter timeframe.
Think all the fuss isn’t worth it? Well, according to one study, the number of clicks on a results page listing increased 150% once the rich snippet was initiated. So you get higher ranking and more click-thrus…a wonderful one two punch. That’s why Google Authorship and rich snippets gives you a tremendous advantage with Google searches.
How to Get Started With Google Authorship
By joining the Google Authorship program yourself, you will easily increase the value of your domain. And it also protects your content. By signing up for Google Authorship you can link content you publish on your domain to your Google+ profile. Meaning your content is now linked to Google. If someone cuts some of your content and pastes it to their website – Google will know. Here’s how to get started:
- Set up your Google+ Profile Page. If you use Gmail you may already have a Google+ account. If not, sign up on Google+.
- Add contributor links. Go to your Google+ profile page and click ‘Edit Profile’ then the ‘About’ tab, then scroll down until you find the profiles. Click ‘Add Custom Link’. Add links to wherever you post content or wherever on the web you connect with others, including social media accounts.
- Post frequently to your Google+ page. This builds a history of fresh content. This is important for Google to track you as a topic authority, and it gets people to look at your page.
- After you’ve created a Google+ Authorship Profile, wait a few days for Google to recognize the changes. Then you should start seeing your Authorship photos appear in search results. You’ll also want to provide your Google+ ID when guest-posting.
The new Google Authorship program offers a great way to increase the value of your domain by generating more a huge increase in clicks per post.
If you’d like to take a shortcut to Google authorship and get traffic from multiple sites where content is written by authenticated authors check out www.AuthorLinks.net for a turnkey solution to this powerful new traffic generating concept.