Several weeks ago, I saw that Jebidiah Burnett had left Donuts to pursue other domain industry opportunities. Jebidiah has also worked with the new gTLD domain names at Rightside and eNom. Yesterday afternoon, I learned that Jebidiah was hired by GoDaddy to do outbound marketing on the company’s NameFind domain portfolio as well as some of the premium new gTLD domain names owned by its registry partners.
GoDaddy has always sold domain names through its expansive network via inbound purchase inquiries and offers. The company has not been proactive about selling its NameFind portfolio domain names or selling domain names that are listed for sale by clients. I understand the plan is to test outbound marketing on a limited basis before potentially staffing up and doing outbound marketing on behalf of clients.
I think outbound marketing of domain names listed for sale via GoDaddy has the potential to be a game changer if the initiative is successful and is expanded. GoDaddy is a well-known brand when it comes to domain names, and I imagine their testing will help them create a script and template that will be helpful in closing deals.
Since Jebidiah started doing outbound marketing with the NameFind portfolio a few weeks ago, I am told that he has already closed several deals. The largest sale so far is the $150,000 sale of AccidentAttorney.com, a domain name that was once part of Michael Berkens’ portfolio. Once charted at DNJournal, it will be one of the top 10 domain name sales of 2019.
Commenting on why GoDaddy has chosen registry partner new gTLD domain names to sell, Alan Shiflett, Senior Sales Manager of the GoDaddy Aftermarket, shared this with me:
“Within the last year and a half GoDaddy has sold well over $1MM of Premium gTLDs through the Aftermarket as part of a partnership with gtld registries. Similar to the way we think Namefind can benefit from proactive outreach, we think there is a lot of potential for the new extensions that can be improved by raising awareness through proactive outreach. Jebidiah’s reputation with the new extensions and previous sales totalling in the millions makes him the perfect fit.”
If GoDaddy expands this initiative, I think this has the potential to be pretty big for GoDaddy customers who list their domain names for sale via Afternic.