I just saw a tweet from Mike Berkens announcing that his company sold the “vast majority of domain names in the Worldwide Media, Inc. domain name portfolio” to GoDaddy. The tweet linked to a press release with the entire announcement.
GoDaddy (GDDY) Acquires Majority of Worldwide Media's Domain Names https://t.co/CmujORUULh
— The Domains (@thedomains) December 7, 2015
I am somewhat surprised about this news, although the acquisition makes sense. From what I understand, GoDaddy’s Afternic team has been doing very well with the portfolio of domain names it acquired from Marchex earlier this year. I presume the acquisition was for a hefty sum of money, and to be able to sell an entire portfolio in one large deal has many advantages.
Because GoDaddy is a publicly traded company and this deal is likely very large, I would not be surprised if the deal terms are reported in a SEC filing. If I had to guess, I would say the size of the deal is close to the Marchex deal and perhaps even more, despite the fact that the Marchex deal was for more names. I know Mike handpicked many (if not all) of the domain names, and he has owned many exceptional domain names.
It remains to be seen what Mike is going to do now that he has sold the majority of his portfolio. Selfishly, I hope he stays active in the business, but I would understand if he wants to step away and enjoy more free time with his wife Judi and their family. I understand he is going to share more shortly in a blog post.
Congratulations to Mike and Judi on the deal and to GoDaddy.
Update: Mike wrote a blog post with details about the sale.