Mike McLaughlin, Executive Vice President of Domains at GoDaddy posted a job opportunity on LinkedIn that I want to share with you. GoDaddy is looking to hire a Senior Product Manager for Domain Search Experience. The job opening is based out of the company’s Sunnyvale, California office. This job seems to be a combination of technical search expertise with a bit of marketing experience.
Here’s the description of what role the new hire will play:
The product manager will manage the experience of buying a new domain in every purchase path at GoDaddy across all devices and markets. You would help break the mold of a search results page which delivers a list of search results and build an experience which helps a customer build a digital identity.
Are you a technical product manager that loves to build brilliant product experiences used by millions of customers globally? Do you enjoy making the complex as simple (and user-friendly) as possible? Do you live and breathe everything online, and are you passionate about building the perfect digital identity across the globe? If you are willing to wake up every morning and drive this charter, we want to talk with you.
In this role you’ll be joining the Domains team, a team comprised of product, marketing, and engineering leaders who share a passion for driving next-generation products that customers love to use. You will gather and prioritize requirements, define the vision, deliver a seamless product experience, collaborate on platform innovation and refine products to peak performance. You will work closely with stakeholders, UX, design, development, marketing and support in a truly Agile approach. This person will be data-driven, iterative in approach, and relentless in delivering innovative customer-focused products. A strong engineering/platform is preferred.
We are re-envisioning how our 14M+ small business owners can start and run their businesses with many naming (TLD) options, and we’re looking for someone who wants to drive these kick-ass experiences.
This job opening seems more technical (hence the engineering background) than marketing, but perhaps someone reading will be interested or know someone interested. Job applications can be submitted via the Jobvite listing.
I am going to put this out there, I think GoDaddy needs to rebrand themselves in regards to selling domains.
For example: NameDaddy.com or DomainDaddy.com? Oh wait, they don’t own those domains.
If I was the new Senior Product Manager for Domain Search Experience, I would be going after domaindaddy.com and namedaddy.com for their domain search experiance.
To be honest, they should already own them.
NameSelling.com would be a good domain for them to use too, but that domain is taken as well.;-)
I disagree.
You’re right…for all they have going for them organizationally – their “brand” is a total joke – it in no way resonates with anyone and is a clear detrimate to their intrinsic value as a company.
Ofcourse you do.;-)
If I was not a domainer and saw GoDaddy for the first time, I would have no idea what they were selling.
McDonald’s, Dicks, Chase, Saks, Gucci, Apple, Samsung… all brand names that don’t have anything to do with the products they sell. There are millions more like it.
Yep…and many “brands” have squandered untold potential due to poor branding decisions at or near their company’s inception.
For every successful branding story, there are at least as many that missed the boat.
GoDaddy as a platform is GREAT (my opinion)…as a “brand”, not so much.
Yes, but the average person knows these brands, most people outside of the domaining world, don’t know who GoDaddy is or what they do.
That’s my point.
Exactly…because Godaddy has done an abhorrent job of branding
Whenever I tell people I just meet what I do, I would estimate half ask if I do what GoDaddy does. They have built a massive brand just like the other companies.
They are probably the most well known brand in the entire domain name business.
Only half? It’s 2017 – everybody knows what domains are today. You’ve proven our point…the biggest brand in domains is only known by half the marketplace – yikes.
Totally disagree.
People know GoDaddy = domain names.
I would bet the vast majority of people who know what a domain name is know about GoDaddy.
Sure, “everyone”. Right.
GoDaddy is almost 20 years old (1999-present) and they are still trying to promote their “brand” to the average person and business?!
Drop GoDaddy and rebrand to NameFind. Problem solved.
Never ever going to happen. Their hosting and other non domain name business is massive so that brand name would not make any sense.
You are entitled to your opinion, as am I. π
Either way, it gives people something to talk about on your blog. π
π
Have a good weekend.
Using the word Name makes me cringe,
1.Have you considered the enormous risk and cost in re branding and the enormous value in the brand it has? A company doesn’t just break the momentum built up over years of building personality into their product. There is a reason you don’t own a company like that. As a client of theirs IMHO π it would suck if they re-branded.
2. Try that with Apple.
3. One of the biggest hurdles to intrinsic value of a domain is the average person all the way up the corporate food chain just doesn’t perceive value in a “Name”
A domain is more than that which has to be explained over and over. Very few outside
the industry “get it” So Drop the word “Name”.
Big difference between a Name and a digital asset. start there.
Cheers
Godaddy is akin to a miner finding a pristine gold-nugget and then covering it in dog-shit before having it appraised (yep, it’s still gold…gold covered in dog-shit)
GoDaddy is a great name like Kinko’s was before FedEx butchered the brand, phasing out FedEx-Kinkos into FedEx Office which looks like the Post Office. FedEx wanted Kinkos because it was a hangout, then they kicked everyone out.
Who can say what half the population knows or doesn’t know about GoDaddy? What matters to me is the security there should be like Fort Knox. Employees should have flawless credit or they are gone, just like a DOD clearance.
I could do this job for GoDaddy, but they’d have to buy out my portfolio first. Same with the Uniregistry opening, I’ll be their Director of Sales, beginning with the sale of all my domains back to them.
Steve, your domains really suck!!!
It’s not only my opinion…ask anyone.
Your domains are worthless.
GoDaddy is the best!!!
Of course it’s not only your opinion. Ask anyone about Anunt?
Godaddy’s platform is indeed “the best” – their brand however (relatively speaking)…not so much.
Right, this is an opportunity for GoDaddy and Uniregistry to merge and become SOVEREIGN.DOMAINS
Well I just asked anyone about a name Anunt know what they said…
Years ago, GD was a poor name choice for the company. However, because of branding, a majority of the global business community know the company.
And, many of the average internet users know the name. They may not know all that they do but their is brand recognition. Which is half the battle.
A novice domain buyer would be more comfortable using GD than an unknown business called ‘NameFind’ or ‘NameSelling’. Novice buyers are still scared to send money thru the internet. If they know the company is very large, they are more comfortable.
NameFind.com is GoDaddy and I get paid just fine through NameSelling.com. π
That would be like saying that Nest is Google. Nest is a small part of Google just like NameFind is a small part of GoDaddy.
That’s what I meant, it’s part of and owned by GoDaddy.
I was talking to @Meyer. π
I was not debating anything with you at that point. π
I knew that. I was talking about a generic domain containing the word ‘name’.
Many of us would know the domain ‘NameWinner'(firm from the past*.). Vast majority reading this would not.
(* I can not believe the major domain company let the domain drop 3 yrs ago)
My point is, many of the people buying domains on the aftermarket are very nervous about the purchase. But, they are comfortable if they know it is through GD.
I doubt anyone knows how many deals do not happen because the buyer is concerned about who they are dealing with and afraid of making a mistake.
Mark,
In all my 62 yrs. there has rarely (maybe .05 %) been a time, when talking in general to folks about business/startups/websites/branding, that somebody says to me “Who’s GoDaddy” ? As a matter of fact whether they have a website, or not, they say they use/will use GoDaddy – those Super Bowl commercials were worth something ! π and I’ve talked to a loooooooot of people π