This afternoon on Twitter, George Kirikos uncovered the sale of Arnold.com in a document found on the US Securities & Exchange Commission (SEC) website. The domain name was acquired in April of 2013, and the price seems very affordable at $27,500.
— George Kirikos (@GeorgeKirikos) February 12, 2017
Here’s the relevant section of the endorsement licensing and co-branding agreement involving Arnold Schwarzenegger that George found on the SEC website:
“The AS Parties shall also have the right to purchase from MusclePharm the Arnold.com domain name for a purchase price equal to MusclePharm’s actual cost in acquiring such domain name (in the amount of Twenty Seven Thousand Five Hundred ($27,500) plus interest accruing at an annual rate of five percent (5%) from April 27, 2013 the date of acquisition of such domain name through the date of the sale of such domain name.”
According to the DomainTools Whois History Tool, prior to its 2013 sale, the domain name had been owned by a Wisconsin company called Arnold Consulting, Inc.
In looking at the DNJournal sale report from 2013, this sale would not have ranked in the top 100 public .com domain name sales of the year. It probably would have ranked pretty highly during the week that it sold, but it was not one of the largest sales of the year. I imagine that NameBio will add this sale to its database.
A couple of years ago, I wrote about a Fortune magazine article discussing how first name .com domain names were becoming trendy. Arnold.com selling for $27,500 seems like a great deal. In addition to Arnold Schwarzenegger, there are quite a few brands and people named Arnold. There is a bread company named Arnold as well as a major marking and advertising company with that name.