Earlier this year, GoDaddy teased that its landing pages with Buy It Now (BIN) functionality will be released at some point in 2021. That time has almost come, and domain investors who list their domain names with BIN prices on Afternic will soon be able to utilize the new GoDaddy-branded landing page design. Joe Styler mentioned the new GoDaddy-branded landing page on Twitter over the weekend showing how it looks on mobile devices:
— Joe Styler (@jjstyler) April 25, 2021
Previously, the only BIN landing page option for investors was an Afternic-branded landing page with a less prominent GoDaddy logo. Obviously, the GoDaddy branding is much stronger than Afternic, and having the GoDaddy logo as the anchor should provide a lift. In fact, GoDaddy has been testing its branded landing pages, and I presume the general availability means there was a lift in results.
Joe also shared how investors will be able to implement the GoDaddy BIN landing page. Importantly, domain names must be listed for sale via Afternic / GoDaddy, and they must also have a buy it now purchase price listed.
For investors with domain names that meet these two requirements, Joe said they can change the nameservers to ns5.afternic.com and ns6.afternic.com, and the new landing page should resolve. Joe did not provide an exact date for when the landing pages will become available, but he mentioned it would be this week.
I would be curious to run head to head testing with BIN landing pages from GoDaddy vs. DAN.com vs. Efty vs. customized BIN landing pages. GoDaddy charges a higher commission rate for closed sales than other platforms. I am always happy to pay on sales via their DLS registrar network since they arguably have generated the sales. However, on sales closed via landing page, the buyer likely found the domain name on their own. The platform trust is likely important, but it remains to be seen if the close rate makes a higher commission rate worthwhile.
I have an email in to GoDaddy to ask when the landing pages will be available for investors to implement. Once I get an exact date, I will update this article.
Update: According to a couple of people on Twitter, the new BIN landing page is now available. I have not tested it myself though.