Yesterday afternoon, I noticed a UDRP was filed against the high value, one word, Mahogany.com domain name. Because the UDRP was filed at the NAF, the complainant was not publicly known. There are hundreds of companies that have the word Mahogany as part of their branding, and in addition, there are many companies that sell mahogany, a popular high-end type of timber.
It was pointed out to me on Twitter that Rob Monster posted a copy of the notice he received regarding this UDRP since Mahogany.com is registered at Epik. Apparently, the complainant in the UDRP is Hallmark Licensing, the greeting card company:
Can someone at @Hallmark please inform management that the word “Mahogany” is a generic dictionary word and that https://t.co/krFTSqgfr4 was registered in 1997. This #UDRP is not going to be a productive use of anyone’s time. Prepare for a finding of RDNH. #domains #domainnames pic.twitter.com/67mnNXqSXq
— Rob Monster – CEO Epik.com (@robmonster) April 21, 2021
In his tweet, Rob was advocating on behalf of his client because mahogany is (in his opinion and in my opinion) a generic term. I do not recall ever seeing a CEO of a registrar advocating on behalf of a client against a UDRP filing like this before.
While Hallmark does have a brand called Mahogany (which I learned about only after searching Hallmark mahogany today), I think Mahogany.com is a super generic domain name. In my opinion, Mahogany.com is worth well into the six figures, but I wouldn’t be surprised to see it sell for seven figures either. As I mentioned before, there are many companies called Mahogany, and I do not think Hallmark would have any more right to the name as anyone else.
I don’t think Rob’s outspoken advocacy will have an impact on the case, but I don’t think it can hurt either. I, too, would not be surprised if the UDRP panel rules this is a case of Reverse Domain Name Hijacking (RDNH).
Update: The domain registrant won the UDRP, although only one panelist wrote that it was an abusive (RDNH) filing.