Follow the Data

One of the best ways to know what domain names to buy is to learn what domain names are selling and why they are selling. It is good to read the weekly DNJournal sales report to see the most valuable domain name sales, but buying domain names that are similar to what is selling at that end of the market is difficult, very expensive, and risky. Knowing what is selling in the middle of the market may be the best education for the majority of people who invest in domain names.

Yesterday, Ed Emery shared some background about one of his recent SquadHelp sales:

Ed noticed a trend with domain names with the “north” keyword in them selling, and he was able to hand register, which he sold on a payment plan. Ed did his research on domain name sales, and it seems to have paid off. I know nothing about the trend Ed noticed, but I would bet there are many similar trends if people spend time analyzing domain name sales.

Different domain name sales platforms and sales venues report their sales in different ways. Some, like Sedo and BuyDomains, report their sales to NameBio. Others, like DAN and SquadHelp, share recent sales on their websites. DAN and GoDaddy will be publicly reporting

Understanding what domain names are selling and for how much is one of the most important aspects of being a good domain investor. Likewise, understanding why a domain name is similar to other domain names is also a critical component of investing in domain names. Just because a company paid $2,299 on a payment plan for does not mean or are worth anything as investments.

Congratulations to Ed Emery on this sale. I appreciate his sharing and offering this additional insight about his purchase and subsequent sale.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Nothing new..I do that all the time
    Hand reg and

    As I said, all my domains are hand reg at $6.99 or less and sell for more $$$$$.

    Magna cum laude
    Graduate ofDomain King Academy

    MBA-My Big Ass(all of you have one)
    PHD-people having dickheads

Leave a Reply

Recent Posts Announces 2023 Master of Domains

During the NamesCon conference today, announced its Master of Domains winners. The annual award celebrates "the highest grossing domain name brokers for deals...

How to Buy a Domain Name That is Owned by Someone

For a domain investor, buying a domain name is second nature. Investors hand register domain names, purchase domain names via expiry and private auctions,...

My 2023 Domain Industry PMC Jersey

For a number of years, I have created a domain industry Pan-Mass Challenge jersey to raise funds for Dana-Farber Cancer Institute. Many domain industry... Profitably Resold for 8 Figures

In March of this year, I reported on the sale of The domain name was acquired by HubSpot Co-Founder Dharmesh Shah for more...

First Look at my 2023 Domain Industry PMC Jersey

This August, I will be riding in my 10th Pan-Mass Challenge ride to raise funds for Dana-Farber Cancer Institute. I will be riding...