Domain Name Sold by Hilco Streambank for $335,000

Dots was a women’s and plus size fashions and accessories company that operated on the domain name. In January of this year, Bloomberg reported that the company had filed for Chapter 11 bankruptcy. Hilco Streambank, an advertiser on, was responsible for the sale of the domain name and intellectual property associated with the Dots brand.

The auction for the Dots related intellectual property was conducted and concluded last week. According to Jack Hazan, Executive Vice President at Hilco Streambank, the domain name was sold separately to an individual investor for $335,000. The rest of the package sold to a newly formed entity called New Dots LLC for $326,000. I understand that bidding was quite active.

Here’s what Hazan was able to share about the auction:

“It was fascinating that the domain actually sold for more than the rest of the IP, which included established trademarks and a strong customer database. The auction was very active with many rounds of bidding. Bids started at 100,000 for the domain alone and went up in 10,000 increments. Another domain bidder dropped out at 260,000 and the winner was bid up further by the package bidders. The package winner outbid our stalking horse bidder – Rainbow Shops. The sale is scheduled to be approved by the bankruptcy court next week.”

I look forward to seeing how will be used by the buyer.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. For a chapter 11 filing, I don’t understand why the trustee decided to sell the domain sincle creditors still need to be paid back a percentage of what they are owed, UNLESS the sale amount and other assets are sufficient enough to satisfy the creditors.. At any rate, it’s good news for the creditors as well as the dot com.


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