Donuts is looking to hire a Chief Marketing Officer, according to a job posting on LinkedIn. The CMO job opportunity was posted about a week ago, and it looks like there are 90 applicants via LinkedIn so far. I believe Jeff Davidoff was the last CMO at Donuts. It looks like he left that position in June of 2016, and I don’t believe it was filled after his departure. The CMO job will be based in the company’s Kirkland, Washington office.
Here’s an excerpt from the job posting that describes the Chief Marketing Officer position at Donuts:
“Donuts Inc. holds the world’s largest portfolio of new top-level domains and is helping to transform the way businesses and individuals manage their online identity. It’s an exciting time to join this rapidly-growing company. We are looking for an exceptional Chief Marketing Officer to join our executive team. You will report directly to the CEO and lead our in-house marketing team, and manage PR and digital ad agency relationships. Your duties will include executing on the company’s vision, mission and strategy, managing all marketing programs, supporting the company’s channel sales model, assessing and improving existing initiatives, and devising new marketing strategies to support the company’s business and financial goals. You possess an “ROI mindset,” and insist that all marketing programs are measurable. In this lynchpin, cross-company role, you will have significant responsibility yet limited control, so your ability to collaborate with teams in other departments and our channel customers must be top-notch. In addition to working effectively with fellow executives, you must be able to inspire and motivate employees at all levels in the company. You will have excellent leadership and communication skills to guide your team and work with our channel partners.”
The requirements section of the job posting does not mention anything about domain names or domain industry experience. I would imagine general marketing leadership experience gained outside of the domain industry is more important than domain industry experience, which can be learned. Perhaps a reader knows of someone who would be a good fit for the CMO role at Donuts.
With Donuts’ position in the domain industry, the person who is hired for this role could have a great deal of influence on the new gTLD domain names and the way they are marketed to consumers and businesses.
That position will be an uphill battle IMO. A tough sell.