I want to share a photo I took yesterday afternoon on my way home from swim lessons. The billboard is advertising Direct.com, a domain name used by a local credit union called Direct Federal Credit Union. I spotted the billboard on I-95 in either Needham or Wellesley, Massachusetts. It was the first time I can recall the name of this credit union before, and I think it is an effective advertisement.
The credit union has owned the Direct.com domain name for many years. The earliest historical Whois record from 2001 (courtesy of DomainTools), shows that the credit union owned the domain name back then. The credit union also owns Direct Federal.com. Unfortunately for them, another credit union called Deseret First Credit Union owns the matching DFCU.com domain name. I am sure they are content with their domain names though.
I think Direct.com is a fantastic domain name, and I think this billboard shows how a great domain name can be the focus of a billboard on a major highway. It’s easy to remember, simple to spell, and the messaging is clear. Kudos to Direct Federal Credit Union, which I had no idea existed (essentially in my backyard) until I saw the billboard yesterday.