I was checking out a domain name listed for sale via DomainMarket.com, the domain name marketplace owned and operated by industry veteran Mike Mann. When I visited the landing page, I noticed something I had not seen before on DomainMarket.com’s landing pages that I thought was an interesting approach similar to what real estate agents do with their listings:
As you can see, there is a photo of domain broker Tracy Fogarty along with her contact information. I reached out to Mike and Tracy, and I understand that Tracy still operates her own eNaming domain brokerage and does not work directly for DomainMarket.com or Mike. Rather, she is brokering some domain names on behalf of Mike’s company.
Mike told me he has always worked with different domain brokers, and he is trying out this new approach to see how it works out.
I think it’s a neat idea. Many real estate agents have headshots on their business cards and listing website to help with recall and personalization. With domain name negotiations, there is not typically a personal connection made between buyer and seller. Having Tracy’s photo on landing pages might help establish a rapport more quickly. A buyer might be less guarded when dealing with a real person rather than a contact form.
Because Mike made this addition to DomainMarket.com landing pages recently, he couldn’t share what type of lift or increase in response this is bringing. I don’t think it can hurt. I will keep an eye on this and follow up with Mike in the future to see if he can share how this has impacted inquiries and negotiations.