About a month ago, I noticed a change to the standard DomainMarket.com landing pages. Mike Mann added a photo of domain broker Tracy Fogarty along with her contact information. It was similar in fashion to how some real estate agents present their home listings and business cards.
Yesterday evening, I noticed a small in scale but major change that seems to have been implemented across the board on DomainMarket.com domain name landing pages. Check out the screenshot of Cashless.com:
You will notice the list price of the domain name is no longer there. In the previous article I shared, you can see the asking price of $294,888 right below the BUY NOW button. In order for a prospective buyer to know the price of the domain name, they will need to click through the BUY NOW or BUY THIS DOMAIN links on the landing page or call DomainMarket / Tracy.
I am not entirely sure the rationale behind it, but I presume it’s something of a psychological test in that a prospective buyer is taking the first step by clicking the BUY NOW button to move forward. I presume the majority of the domain names listed for sale have much lower prices than Cashless.com. I asked Mike about it, and he told me it is just one of many tests they have planned.
My background is in Direct Marketing, and one thing I learned in grad school is to test everything. It’s neat to see Mike doing all of these tests, and as someone who uses my own landing pages, I like to keep an eye on DomainMarket.com landing page designs to see if I can learn anything from them.