Report: DJI.com Sold via Sedo $300,000

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In a tweet this morning, Sedo domain broker Dave Evanson announced that the company has brokered the sale of DJI.com for $300,000. The former owner appears to be an individual from Miami Beach who had parked the domain name at Sedo. I don’t know if Sedo made an outreach to try and sell the domain name on behalf of the owner or if they negotiated via the Sedo landing page. I looked through my Gmail history, and I don’t see any mention of this domain name being brokered publicly before.

The new registrant appears to be a Chinese company called Dajiang Innovation Technology, Inc. They currently use DJI-Innovations.com for its website, and throughout the website, the company refers to itself as simply DJI. This domain name is certainly a nice upgrade.

The sale price of $300,000 is pretty remarkable for this domain name. On the face of it, I don’t see that much value, but of course a domain owner can only get that much money if he or she asks for it. From my experience, a very high asking price is usually a deal killer, but clearly the buyer wanted (or perhaps needed) this domain name enough to justify the purchase price.

Congratulations to all parties on this deal.

25 COMMENTS

  1. They make unmanned aerial surveillance helicopters. (Drones) They are making themselves easy to find for the military Generals that are in charge of the big government contract that I am sure they are going to pursue soon. Government contracts=Easy money. They probably said 300 grand, No problem!
    djiinnovations.com without the hyphen redirects to an independent company that sells their product. Possible UDRP soon.

  2. Great sale by Dave. It’s the nature of the game. Elliot, you’re right – for most it would be a deal killer and just the mention of such a price would send the buyer running for dear life. But just once in a while, that desire’s there and the perceived “need” to own the .com (or domain) can defy logic. That’s the day, and the golden ticket, most of us are hoping for. Let’s get more of these Chinese firms buying!

  3. I don’t think this buyer believes in new gTLDs.

    Else he could have easily pursued .DJI or cheaper price.

    Drones.DJI apparently not as attractive as DJI.com 🙂

  4. 3Character.com shows 3 letters at the values below

    3-Letter .com – $4900 (+ $50 since February 1, 2013 report)
    3-Letter .net – $500 (+ $25 since February 1, 2013 report)
    3-Letter .org – $240 (Unchanged)
    3-Letter .info – $40 (Unchanged)
    3-Letter .biz – $10 (- $20 since February 1, 2013 report)
    3-Letter .us – $10 (Unchanged)
    3-Letter .mobi – Reg Fee (Unchanged)

    What will they say the value is now after this sale? Very curious to see how it plays out.

    • “What will they say the value is now after this sale? Very curious to see how it plays out.”

      Those prices are “minimums”, not “maximums”.

      Secondly what has been listed on 3character.com has been unreliable since the lll.com crash of 2008. The minimum is around $3000, not $4900.

  5. Elliot- the art of domain assets. You should know that by now, show some of your sales and we could say something along your lines too. If a buyer wants the domain, they want it. If you dont ask a high price, you wont get the price.

    Awesome and a job well done by Dave!

  6. $300K one time payment for any good-size company is literally nothing. Getting their perfect domain, like their initials in .com, or shortening their domain to something that sounds better in .com is a total no-brainer at this price.

  7. Agree with Elliot there – it’s an anomaly sale. While you can quote it as an LLL owner, highly doubt it will influence anything. When the desire is there on the buyer’s part, sky really could be the limit.

  8. Another reason for domain “flippers” and n00bs to drop the rhetoric about how a domain’s value (LLL or otherwise) is determined, e.g. “bad” letters etc. Great sale, kudos to the seller and broker.

    • Agree. Some of my best sales had “x” “q” “j”. Only thing that seems to matter is that a company with the budget wants the letters you have.

      Had a 4 letter .com that I tried to buy that had “x” and “y” but seller wasn’t willing to take 35k for it. My client needed those characters and was willing to pay. Others would have valued it much lower based on the letters..

  9. If the buyer was willing to pay $300k for LLL.com, how much would pay for any LL.com? I assume at least 10x more. This sale hopefully will increase value of LLL.com and LL.com, as well as .com generally.

    • “If the buyer was willing to pay $300k for LLL.com, how much would pay for any LL.com?”

      They may not pay anything for a ll.com. They likely want dji.com for a very specific reason.

  10. this is totally off topic but iam new to the domain industry iam about a month in and have some decent domain names that i think people woudl be intresetd in but the problem is i can get them to sell i have listed on sedo afternic,godaddy auctions,ebay and even sent out emails still no response i want to know if iam going about his in the right way or what and also how do you know what types of domains are in demand that actual end users want..mu goal is to sell at least names a week is it actually that hard?

  11. “3Character.com shows 3 letters at the values below

    3-Letter .com – $4900 (+ $50 since February 1, 2013 report”

    That price/value is based on one particular persons observations. And, it is based on domainer to domainer sales. Flipping for quick cash or to maximize ROI on a recent purchase.

    We also know “higher priced” transactions are rarely publicized. This one is the exception.

    Congratulations to Dave Evanson. Another great transaction.

  12. In the end user world, there is no market price. This company wanted .com because of their global sale. Their name is 大疆创新 which translates to D. J. I. (I for innovations). I guess they probably could not get DJI.com or did not think of its importance when they started, so they started with DJI-innovations.com, which is a terrible name because it has two “innovations” in the name and the hyphen too. Now that they could buy it, they had to pay whatever price that was asked. The moral of the story, do your research and sell to end users.

  13. If you own a 3character domain name, then, in your research look for companies that may have a 3 word domain name matching with your 3character domain. I guess it’s hard but it’s necessary.
    Thanks for reporting.

    • That might be a quick way to lose your LLL or CCC .com domain through UDRP if you don’t check USPTO (and the other TM databases). And, also check their current 3 word website.

      Many companies (and their lawyers) figure it is cheaper to gamble on securing the LLL thru UDRP than to pay enduser pricing.

  14. DJI is the leader in FPV community. Their sales revenue is 2013 is 130 million last year. My company is a DJI distributor, their products sell good in the market.

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