Guest Post: Serial Domain Investor Offers Domain Name to Royal Family

This is a guest post from Luc Biggs of Key Domains, the registrant of the  domain name. Luc discusses why he registered the domain name and what his company plans to do with the domain name.

We have nearly finished completing our little site to donate the domain name  to the Royal Family.

After registering the domain shortly after the announcement (with no clear goal in mind), we decided to test traffic levels (7,500 average visitors/day) and have since verified where the web traffic is coming from (countries & online sources).

As a half-British citizen, I am only happy to donate the domain name to the Royal Family – the website should be finalized within the hour. I have declined all interviews over the past 48 hours (from various newspapers and radio stations) and will continue to decline from further telephone/radio interviews once the site goes LIVE.

The domain has been kept out the hands of true cybersquatters or online identities that criticize or downplay the Royals or their governance.

Handing the parents the exclusive right to their son’s exact-match online identity on a silver platter is a rare opportunity.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


  1. Good job to take this domain name out of the discussion and donate this to the rich and wealthy Royal Family.

    This is more a publicity stunt rather than doing a good deed. Handing the domain to the parents is a rare opportunity to get attention.

    • “rich and wealthy Royal Family”

      “a publicity stunt”


      Not to mention the important fact that the year is 2013 (not 1996) and I’m sure the royal family has enough help and tech experts that they could have registered a variety of potential names (anonymous) in advance and/or simply made an arrangement with a UK registrar to have the domain registered once they made their decision and before public announcement. No secret to anybody that once the name was announced someone would grab it, right?

      This also implies that there is something wrong with hearing news like this and registering that domain name for any reason. The fact that this was done for the reason it was really makes little difference to me since it would have been very to prevent it. (Same way you lock your door knowing in this day and age that if you leave it unlocked someone might enter even by accident with no malice intended).

  2. “The domain has been kept out the hands of true cybersquatters…”

    Ah, “true cybersquatters.”

    Thanks for clarifying that.

  3. lol you decided to test the traffic but your true goal was to give it to the royal family? what would the traffic matter then? too funny.

  4. The future king of England cares. Because without this domain name his message online would just get buried amoung all the other people with the same name…

    Bottomfeeders give this entire industry a bad name.

  5. Luc Biggs of Key Domains is the famous domain seller “Federer” from the domain forums. If you want to really learn something read every post at Namepros that his name is associated with and in the end you will be a much better domainer.

  6. why is there an assumption that the royals are interested in his name as a website . Does he need the publicity ?

    Also, why waste time making that website (out of the goodness of their heart,lol)when kids in class could make better ones . One assumes that the future King will NOT be keeping that mashed up effort.

    Just say its a publicity / advertising /landing page ,stunt and get it over with .

  7. Just got off the phone with Buckingham Palace. They seem to be interested in the name and asked if I wanted to sell it to them. I said it was a free gift/donation.
    Sent them an email a few mins ago and put it all in writing.

    Ironically, whilst writing the email, got another price inquiry and an offer (€2.000). Very tempting, but I know that donating the name is the right thing to do….
    Her Royal Highness will be getting back to me tomorrow afternoon.

  8. Glad you said that Elliot. It does makes me smile that not one person has been sympathetic towards Luc considering this is an industry that makes it’s money from buying/registering names that other people will want, be they Royal or otherwise. Luc shouldn’t be made into a scapegoat here, but make us all think twice when considering owning a domain we have no legitimate right to.

    PS. is up for sale on Bodis with a fantastic BIN. Don’t miss it!!!

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