Did You Sell Any Go Daddy Premium Domain Names During the Super Bowl?

29

Domain Name News reported that Go Daddy planned to have their premium listings appear during the Super Bowl. This was big news because GoDaddy spent upwards of $10 million producing and airing its two Super Bowl commercials, and as a result, the company always experiences a huge traffic surge to its website.

Since domain names listed on both Afternic DLS  and Sedo MLS  are shown on Godaddy searches, I was wondering if anyone saw an uptick in premium domain purchases on Sunday night and/or yesterday. I don’t have a large enough list of domain names that  utilize  the Godaddy premium sales channel, but I am sure some of you have enough and could indicate whether there was an uptick.

Additionally, I was curious if you received more interest than normal in your domain names, whether it came from direct inquiries, form submissions, aftermarket sites, or other sales channels. Anecdotally, I’ve heard that there tends to be an increase due to the attention given to domain names during this busy time of the year.

Last week was a busy week for me for domain sales, but all of them were procured through my efforts rather than through inquiries for my domain names. I don’t think I received any “Godaddy bump,” and I was wondering if you have.

29 COMMENTS

  1. I’ve got over 100 premium listings on Godaddy but haven’t received any sales notifications.

    I did sell a fixed price domain on Sedo yesterday but I don’t think it was Super Bowl buzz related.

  2. I was watching this last year, as all that traffic has to have some effect for someone.

    Facts, anyone that added domains to premium listings the day of the superbowl, none of those ads went live until after the superbowl was over.

    Another fact is when you do a search lets say for creditcards.co, there is a section below which offers 4 alternatives of domains listed that are similar in the premium listings, such as creditcards.com, creditcard.net, or creditcardsonline.org, that was disabled as well, so if people were searching for premium .co domains, and maybe some of those names were listed in the premium listings in .com/.net/.org extensions the user would not have received that suggestion.

    From everyone i have talked to all that traffic, and focus on .co, did not really result in any sales, which I imagined, as if you are in game mode, you are most likely not thinking about 3-4 figure domain purchases on the spot.

  3. I have about 20 LLL dot co listed as premium for about $400 each and did not sell one. I’m still way ahead from launch and one renewal, but things better pick up by July.

  4. Received an inquiry yesterday from a big business owner in Turkey. He landed on the page I setup through direct navigation. Not sure if the super bowl ad made him think to get his last name as a domain (the one I’m selling). Quoted in the 5 figures range.

  5. I think most interest from the Superbowl ads would be from retail buyers, hand regging at reg fee. Not people who would want to pay $xxx to $xxxxx for a domain name. But there may be some future domainers among them!

    • @ Domains

      I would assume that most premium domain buyers started out as reg fee buyers until they saw the name they really wanted at a “fair” price. IMO, people don’t visit GD to pay $xxx or x,xxx for a domain name, but if they see the name they want/need and don’t want to settle for a different hand registered name, they are upsold.

  6. I plan on comparing my Who Is inquiries this month to previous ones to see if there was a bump. I think that might be a little better indicator, as opposed to people pulling the trigger immediately.

  7. I lowered the prices on my fixed price domains on Saturday thinking that maybe I’d sell one through GoDaddy. Nope.

    No sales and no inquires.

    Even though millions of people saw the GoDaddy commercials my thoughts are

    1. Most people don’t even understand the GoDaddy commercials.

    2. Most people don’t know what GoDaddy is.

    3. Most people don’t know what a domain name is.

    4. Even fewer even know what .co means.

    5. So, the SuperBowl commercials are probably like 99.97% branding and .03% conversion into sales.

    Actually, I should adjust that… about 25% of the GoDaddy commercials are a paid ego trip for Bob Parson’s 🙂

  8. Interesting. That market share comment was related to 2005 only but yes, I suppose they wouldn’t continue the ads unless they “make money” but I doubt that is the main motivation.

    I doubt Bud Light and Doritos advertise on the SuperBowl and check their next day sales. It’s a branding effort.

    With regards to the .co ads, I’m curious to know who is paying what percentage for those ads.

    Does GoDaddy pay for half the costs or more in exchange for a bigger percentage of .co registration revenue?

    Is would LOVE to see just how many .co registrations were done within 24 hours after the SuperBowl ad.

  9. I added a few triple premium LLL.CO domains in addition to a few of my “better” .co’s (codeine, fridge, shellfish, Merchant, TaxiCab) to godaddys premium listing but didnt get any sales

  10. Thanks for confirming my point on Mike’s blog. They are promoting their own name, not yours. Rob is exactly right.

    I think their sales were to domainers. Gee I am concerned about Moniker and have a gut feeling I should get those names out of there along comes this incredible transfer offer. I better act now because f I wait and they start to go down, I can’t afford the list price.

    Then as the guy said on Mike’s thread, I spend $100 bucks on chips and beer, so what’s anther 100 to take a chance. I know these hand regs are probably shitty but for 6.99 what can I lose.

  11. If the —> Premium Domains You May Want section had been activated there might have been more reported sales throughout the domaining community.

  12. Sold one name through Sedo -> Godaddy yesterday for $750. Tough to know if it was related to more SuperBowl traffic to GoDaddy. It seems doubtful the average consumer watching the SuperBowl would then visit Godaddy and plunk down $750.

  13. Like football fans are going to rush home and reg. domains that they have no clue about…………. Nope!
    Look, domains are still an unknown entity on Main Street.
    Better to quietly explain their benefits and value than to flash T & A
    Let us not forget – future buyers of url’s will likely not be
    hairy male football goers. They will be web saavy ladies, and about time. Waste of money IMHO!

  14. @ Craig

    If you think there are over 150 million football fans (# of people who watched the Super Bowl), I think you are mistaken. There are a lot of people who watch the game simply for the commercials or because everyone else is doing it.

  15. I have one enquiry yesterday from a start-up business man, but he can only afford to pay $100 for CloudCafes.com… not sure whether it’s from Superbowl ad.

    Shouid I sell it to him for $100 ? Too low!

Leave a Reply