I’d love to hear some feedback regarding one of my projects, DogGroomers.com, a website that helps dog owners find a local dog groomer. The site has been live for a year, and it isn’t gaining the traction I would have expected (fewer than 20 paid listings).
For starters, DogGroomers.com was built using the same platform/theme I used on DogWalker.com, a site that’s had over 800 paid listings in the last 2+ years. The content is entirely different of course, but I made nearly the same efforts for both sites in terms of SEO, social networking, marketing, and outreach. Search volume is greater for dog walking keywords, but it’s not all that significantly different.
One conclusion I’ve made is that dog walkers can generate more business per lead than dog groomers, so they may be more willing to spend $49/year than dog groomers would. However, there are plenty of dog groomers who advertise on Google and on other local publications, so I don’t know if this is valid.
Traffic for DogWalker.com is about 5x that of DogGroomers.com, and I attribute much of that to significantly more content and better search rankings. IMO, the rankings on DogGroomers.com should be higher to drive more traffic and interest.
I would be grateful to you if you would be willing to share your thoughts on how I can make DogGroomers.com more successful.