Challenge of Being a Domain Flipper

Most of my business comes from flipping domain names. I buy domain names in private or at auction, and I try to sell them at a profit as quickly as possibly. I subscribe to the churn and burn method of domain sales, aside from those names I keep for development.

One of the most difficult aspects of being a domain flipper is deciding whether to quickly flip a domain name or hold out for a higher offer. To illustrate this, let’s say I bought a domain name for $20,000 and received a $30,000 offer to sell it a week later. For most people outside the domain industry, a 50% ROI in a week’s time is outstanding, especially when we’re talking about making $10,000 profit. However, if I feel the domain name is worth $50,000 minimum, I would likely pass on the offer.

The issue with passing on a $30,000 offer in the hopes of selling it for $50,000 is that the higher offer may never come. Additionally, the $30,000 offer may not be there days or weeks later should I decide that I want to sell the domain name. It’s easy to make an assumption that a domain name is worth a specific figure, but getting a financial commitment for that number is a different story.

The need to maintain liquidity is always in consideration, too, because I need to have enough cash on hand to pay bills and make other acquisitions as well. This is critical because if I have inventory that can’t be profitably turned into cash, my business is sort of dead in the water. I always need to be investing to keep growing my business.

If you buy and sell domain names, how do you cope with this challenge of being a domain flipper?

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn


    • “I work another job so I don’t need the money”
      @ Shane

      That’s why I keep blogging. It’s consistent income where domain investing revenue always varies.

      “rule of thumb that I lived by was to have at least 6 months living expenses on hand at anytime to get you through the lean times.”
      @ AB

      I think you need keep much more than that on hand in this business, IMO. You always need to be investing if you are going to flip names for a living. I think there’s more risk with a $500 name than a $5,000 name. I KNOW I can find a buyer for the $5,000 names, but the inexpensive names can be tougher to sell. In other words, I have to keep making large investments to reap the rewards, even if things are not moving as swiftly as I would like.

  1. I haven’t been able to make flipping/domaining a full-time career, but I did play poker for 2 years and the rule of thumb that I lived by was to have at least 6 months living expenses on hand at anytime to get you through the lean times.

    If you apply that to domaining, you keep your 6 month stash separate from your “bankroll” so that if you have to carry a $20k name for a few weeks/months longer than you had planned, your living expenses are never at risk.

    It’s a strict plan to live by, but you’ll be glad you did when times are tough

  2. @Elliot Silver

    If I buy domain today from auction or in private I quickly start selling domain the next day. I calculate that how many days are passing away from the date of purchase. (My Monthly Bills say $3000 then per day I need $100)

    If I purchase domain for $1000 and sells at $5000 in a week and every week I sell 2-3 domains with this much flip then I can pay my bills easily. I try to convince my first offer to my demanded amount and if I wait to get high offers which is not guaranteed (suppose) then I need loan to pay my bills of $3000 monthly…

  3. @ Tony

    Buying $20,000 names you know you can flip for $200k isn’t easy to do consistently. If you buy and sell domain names for a living, you need to focus on an area where you can consistently find success.

  4. The big D!… development. Having a re-occurring income from developed domains, pays for living expenses and domains sitting idle.

  5. Elliot,

    I will deal with this topic in the background of the two conflicting school of thoughts, one by domain king Schwartz, which is to invest in domain names for a long period and don’t sell to the first offer, and yours, which is to flip it as soon as possible, and as more aptly described above by you.

    I believe the two strategies are not in conflict as you are making it out, implicitly in this post. Domain king is talking about years and years, if not decades; perhaps, even holding out for a SHIFT, not mere change, in technology and nomenclature. Schwartz is talking about one or two high quality names, if you must buy, such as,,,, or

    Those types of names can be turned into cash any moment liquidity is demanded. They are like gold, or cash in the bank. This is the premium aspect of domain business.

    However, on the other hand, we have second tier domains, such as and similar domains, that are excellent flip candidates, awesome names, but may not have a buyer at the tap of the finger. And of course, other lesser quality domains such as hand regs and so forth, that should be sold every time a lucky offer is tendered.

    Therefore, there’s no conflict in the two strategies, only degree of difference, different animals altogether. So, Rick is right, and he has made his point over the years in his blog, and I find them to be salient. You may not have started out to besmirch his laws on domains, it just has that tone in the background, so i wanted to point that out.
    I happen to agree with you in the example you gave, but before someone lays out $20,000 to buy a domain, it had better be a very high quality domain, in demand, and unique, as someone else pointed out.

  6. @ Dean

    I agree… has about 400+ paid listings a year, which isn’t so bad considering the time it takes to operate it now. also driving traffic, and generating a fair amount of revenue, too. You are right though, but there are plenty of times when development may not be the best idea. is a very similar site to, but it doesn’t compete in terms of revenue.

  7. @ Uzoma

    Good analysis and points. I do disagree a bit in terms of liquidity with though because I turned down 8 offers (going on memory) in the 2 months between buying it and developing it. That said, it is of lesser quality when compared to Rick’s names.

    IMO, if you have the exact match .com of a popular profession, industry, hobby…etc, you will almost always be able to find a buyer, depending on your acquisition cost.

  8. Elliot interesting comparison, similar domains yet differing revenues I have noticed similar instances. What I started doing is parking my domains as a way to test it’s traffic generating capabilities. I monitor the domains traffic over a period and based on that factor plus some other consideration I consider various options for the domain. Drop, sell, leave parked or develop beyond parking, etc. It’s odd because some domains that seem surefire winners, barely get traffic, while others that are marginal names do quite well. Still working on finding ways to monetize and refine this method.

    Uzoma, good points, but I don’t think it’s that clear cut. There will always be some risk factor at any level even “high quality” domains. While “second-tier” domains if marketed properly can generate great returns.

  9. Elliot,

    Yes, agreed. is certainly a great domain name, and website, and you know much more about it than anyone else, therefore I completely agree there.

    I wanted to make one further point, which is that we are often presented with fallacy of false choices in this business. We are not supposed to choose between parking and development; flipping or holding; and so on…

    Each one can work depending on one’s circumstances, and acumen.

    We have so many successful domainers, and equal amount of failures, in this industry to boot.

    However, we can learn from both, just like life.

  10. Don’t know how much profit you make a year.
    It can’t be *that* much.

    But I doubt you’ll have the same success for the next 10 years
    Your model relies on finding fools or desperate sellers.
    I guarantee by then most of the fools with valuable domains will have been weeded out of existence, since virtually every domainer is seeking fool owners.
    So you have a lot of competition.

    And do you seriously see yourself doing the SAME THING (quick flips etc) in 10 years time??

    God help you, man.

    (ps. Don’t be like idiot losers who reg’d domains such as these:

    They’re destined for the poorhouse/mental asylum.

  11. @ Aggro

    “Don’t know how much profit you make a year.
    It can’t be *that* much.”

    That’s something I have no interest in divulging, but I am very happy and sleep well at night. The only information I am willing to share with respect to my business is here:

    I agree that the gravy train of flipping names can’t last forever, and that’s precisely why I started building other revenue streams with several websites, including the blog. There is still a lot of low hanging fruit (flippable domain names) and I will do it until the well is dry.

    I have absolutely no complaints about leaving the corporate world, and I would bet I have more job security and confidence in my income stability than many of my friends who work in the legal or corporate world.

    You don’t have to worry about me being like “idiot losers” since I rarely hand register domain names.

  12. I spent a year after dot co launched trying to flip domains. I had easy success on the launch with DUI, Scottsdale and many LLL. Then I realized I am not a sales person. This is something everyone needs to ask themselves first. If you don’t really know how to sell you will never make money flipping domains. It is the second half of the puzzle after knowing how to buy. Now I take the exact “bond” approach Rick just wrote about with LLL dot com and a few LLL or less dot net.

  13. “I find that the better the name, the less selling is required.”

    That’s true. That said, I’ve had a much higher success rate when people approach me first. Most of my sales have been through Sedo. There’s something I haven’t quite mastered in terms of the churn & burn approach, but I’ll keep plugging away at it.

    Unfortunately, although “make money through domaining” courses and tools are expanding the industry’s reach, they’re also generating a new crop of people doing this stuff, so I think one of the challenges is that end-user prospects are being hit with more “buy this domain” emails than ever before.

    (I’m thinking specifically of companies like InTrust domains and Vastus that I think fall under the “spammer” category because of the sheer volume of emails I get from them).

    Obviously, when you’re contacting someone with a high-quality domain that would be valuable for their businesses, that’s a different story, and they’re going to be much more likely to work with you.

    My *mom* has even gotten letters and emails from people selling “similar” pigeon-quality domains.

    It helps having a steady source of income separate from domaining, but at the same time, it’s too easy to not make sales your #1 priority. When flipping is your bread and butter, you’re going to be more motivated to do it everyday.

  14. For the longest time, we always held domains and parked them in order to try and get the best deal. Selling was never a priority. Lately that has changed, so we have been more open minded to a quick flip. If we hand register a domain in order to flip, we usually have a rough price range in mind when we buy it. If it comes anywhere close we will flip it. If we get return offers that are much lower and receive no other interest, we will flip it.

    If the domain in question is something we have held onto for a substantial amount of time, we will do some research into the history of the domain while it has been owned by us. How many inquiries have we gotten and how much were their offers for? How much did we pay, and how much has it made. Domains we have had for a while we usually let others come to us when trying to sell rather than aggressively marketing it though.

    If we feel the domain has true value we will hold off for more. We fortunately have other projects that can keep us afloat though.

  15. Buying $20,000 names you know you can flip for $200k isn’t easy to do consistently. If you buy and sell domain names for a living, you need to focus on an area where you can consistently find success.


    Almost never happens, what tony has said doesn’t make much sense to me, and why would people have that requirement anyway.

    If something is truly worth $200,000 (which is very few domains) then the logical thing would be to be willing to go fairly close to the 200k if needed, of course assuming you are also able to cover transaction and holding costs when you resell it for 200k. For the person only willing to pay $20,000 on a domain they think is worth 200k then you’d have to say they don’t really think it is worth $200k.

  16. @Elliot
    “I hate selling…”

    Selling is not a bad thing, it is a great thing. You may hate selling but you are very good at it. Many people could put out a blog like yours, not many could attract all the advertisers. Many have domain holdings equal or greater, but do not sell as often. Come to terms with your skill, accept it. Do not hate it.

    I can create things people want and manage profit. My domain investing is now following that philosophy. I can negotiate on the buy side well, not the sell, so almost all my domains are buy now at a multiple I am happy with. I have certainly left money on the table selling, but you have to accept your abilities and limitations. There is always someone making more money than you and always someone making less.

  17. @BFitz

    “There is always someone making more money than you and always someone making less”.

    Absolutely. Domainers are dived up just like manufacturers, distributors, and retailers. For example, a manufacturer of 9v batteries can sell a 100-pack at .20cents each ($20) to wholesale distributors and make $5 total; the wholesaler could sale the same 100-pack at .80cents each to retailers, who turns around and sells them at $2 a piece to end users. The manufacturer did leave money on the table if considered at what the end user paid the retailer, but it’s all in the chain. Each role is different, and cost of production and services different. A domainer can and should leave money on the table for mid-level investors to live a little. That way, you can crank out more sales, like Elliot is doing. The other day Elliot sold I believe it was or, I forget which, for $4500, a very very exceptional price for the buyer, if it were the later, but still decent if the former.

  18. @Uzoma
    That was meant to be more of a philosophical statement rather than one on economics. One of the problems I see with most domain investors is this constant state of “could I get more” rather than a real plan. Even Rick, Frank and Mr. Berkins have a plan which appears to be “make me an offer I can’t refuse otherwise I don’t need the money.” If you can’t afford this plan then create one and stick to it. 50% ROI, 400% ROI, whatever. It is likely different for each domain investment.

    Domainers selling without a BIN price in mind is like the commercial where the guy has “Gazillion” on his bushes and that is his retirement plan, yet he has no idea how to get there.

    “Failing to plan is planning to fail.”

    “You never go broke taking a profit.”

  19. As a kid, my favorite players were Wade Boggs and Tony Gwynn. I like high averages.

    I’ve worked hard to strip my sales strategy of all hope, greed, dreams and fantasies. Using whatever fragments of information I can compile, I try to best estimate what is the maximum figure I can extract from my counterparty and go from there.

    Yes, if you own or some other epic type-in producing name, you’re making enough passive income that you can afford to swing for homeruns every time, blow off all inquiries as ‘not worth your time’ and make the occasional huge deal based on satiating your own ego. For everyone else, the game is quite different.

    My objective is to die owning precisely zero speculative domain names. My only interest is taking profit. If I can make 100% profit in a month on a $5000 deal, unless I have some credible and actionable to sway my opinion otherwise, I’ll take that every single time and not look back.

  20. I’ve sold names somewhat cheaply in order to fuel demand for many hundreds other brand domains I’m developing. For example: for $10,000

    hoping this ‘primes the pump’ for names such as:
    etc. that should trade higher.

  21. Good debate!

    The question of whether to sell or not comes down to gut feeling in many cases (assuming not being desperate to cash out). When you get offers coming in within days of getting a name, you’re less inclined to consider a lowish offer than if you wait 6 months for an offer to come your way.

    If you think it might be another 6 months before getting the next offer, the ‘bird in the hand’ principle can apply. The capital can be better utilised in other names.

    Same applies if you have a great buy opportunity; can you make better use of the capital.

  22. Wow… Learning alot here. Toby Clements sent me an email this week where he said hand registering is long gone. As noobie to the industry, and reading
    Posts like this…… It see that there is no science. Lessons will be learned. ROI gained and.lost., I think every domain’s value is solely based on perception. Take that did not sell recently. To is worth half a million, to others …$10.

    I prefer as a rookie to buy domains at $10 and sit on them. If I get one unique visitor a day, law of averages say it will pay for the yearly registration fee and then if a buyer wants it I let them decide the value to them withheld offer.

    I got my first offer for a domain, came back to high and lost the sale. Lesson learned as a rookie.

    Lots to learn

  23. @Ron – join one of the leading domain forums (DNForum or NamePros) and post one or two of your best domains in the “domain appraisals” section. The feedback you get will tell you whether your domains have much value.

    @Elliot – “There is still a lot of low hanging fruit (flippable domain names) and I will do it until the well is dry.” You do know how to mix a metaphor. 😉

  24. i guess i must be one of those idiot losers that can’t sell these domains to save my life.
    i own close to 100 and have them listed on godaddy, sedo, afternic, buydomains and made a sales page on facebook, i also have them in cash parking on godaddy.
    a rep at godday told me in november that it was a slow time of the year but in january, febuary and march things will pick up, then they told me after the super bowl, well still nothing but a bunch of zero’s. its not only my domains but other’s as well, it seems the only domains that get any bids are the ones that are listed..offer $10 or more, i guess the bidder hopes that his will be the only bid so he gets the domain for ten bucks.
    i do see about 6 domains that have high bids, but they never cash out, they just keep revolving around and around in the featured section…where by the way , i have about 30 of mine….
    i had a rep look into it for me on one of them and he told me that the bidder didn’t pay, that was a bid for $30,000, so i guess the other domain that has 6 bids for $46,000 the bidders didn’t pay as well…there are 5 more like this.
    the thing that razes an eye brow with me is godaddy has a most active section and boy the bids run high, the thing is i can’t understand what they mean or what the heck they would be used for, the other thing is that most of them are expired, so again i had a rep look into it for me, he told me that godaddy owns those, hahaha, funny how NOW these domains are getting bids when the original owner couldn’ sure thats why they are expired.
    i have been trying to sell domains going on 8 months now and have sold 6, but just for the price of the name, what i paid for registration and to list them in the featured section, then after godaddy takes 15% i lost money on each domain.
    i did alot of research on this before i spent a dime, but stupid me, i never looked to see when the articles i read had been posted, most likely they where posted in the early 1990’s.
    i do alot of research on my domains as well and have them appraised on and i beleive thats this site here and have listed 10 donains on again this site here.
    so i guess maybe im still not doing enough.
    maybe in my next life time i may sell one or i can leave them to my next of kin, they say domains get better with age..maybe they could sell one hahaha….im starting to think this is just like las vegas, where the house always wins, you can read all the books and blogs on how to win at poker but there is no way to beat the house.
    if anyone can point me in the right direction or see something that im not doing already…PLEASE LET ME KNOW…thanks.

  25. Hi Elliot,

    Nice blog post. I’ve been reading your posts for a couple of months now but I’ve never posted anything till today. Fantastic blog!

  26. @brand

    Wow…seems like we both are swimming upstream. When I first got.into domains, I bought quite a few typo ones. Check, I owned yahoo, googlesearch and a few more. Some were bringing in over 600 visitors a day. I had no idea what parking was, and still pretty much do not know how.

    I got the WIPO, and let them all drop and now I try and hand register, but all the good paddles are gone, making my trip up river that much more difficult.

    Ihave sold dozens on ebay and lost tons of money.

    My guess is that generic domains is the only way to go now. But in all honesty, it has been a losing proposition since day 1.


  27. The question is difficult to answer in the abstract. Some variables that would influence the decision are 1) How many other potential buyers there are for the domain at that price range, 2) How frequently you can find other domains that can offer that kind of return that quickly and 3) How much additional cash you have on hand to invest in other domains should you decide to hold and wait.

    Regardless, when I get a serious/tempting offer on a domain that I think could potentially sell for more, the first thing I try to do is subject my appraisal to a reality test. Depending on circumstance, it’s usually possible to stall a buyer for a bit before giving a final answer. I make use of that time by marketing my domain to whatever extent I can by emailing and phoning potential buyers. This typically goes a long way towards helping me gauge how easily I could find another buyer at that price point should I pass on the current offer. Even if I don’t get another competing offer, I can still get a sense of how much interest there is for my domain. Of course, if the domain relates to an industry with which I’m intimately familiar than that work is unnecessary, but then in those instances the doubt and second guessing doesn’t happen in the first place.

  28. hey mikey…sorry i couldn’t get back to you right away but i was checking my e-mails from godaddy to see how little money i made in cash parking and how many domains were canceled from the featured listing and the ones that have had no bids… the highlight of my day….hahaha.
    so mikey.. you mean you are not doing well at this either?, we must be the only 2.
    after reading the blogs on domaining on the internet about all the big money being made, i thought i was the only one that wasn’t. well we better get to work we got alot of $10 domains to sell to catch up…haha, take care and good luck.

  29. @brand

    I am certainly not making big money on domains. BUT like those that have, I am prepared to invest, learn and accept the trials and tribulations. Some of the big examiners have 10 years of learning curve under the belt.

    What I have come to learn is that domains are like any other business in that ittakes time and money to build a worthy domain portfolio.

    What really sucks is that every domain is unique to itself so you can not duplicate your success evanytime.

    I started in the domain business buying typos and quickly learned that integrity is key. Like any other biz.

    Theysay one must invest 10,000 hours to becomeworld class at something

  30. @Elliot – I really admire what you do. You earn and deserve every penny of the profit you made for assuming all the risk that comes with acquiring high price domain names.

  31. Whenever a discussion like this pops up in the blogosphere, there are always a bunch of people who lament their inability to make money with domaining, but once you see the domains they’re trying to sell, it’s immediately clear why they’re having no success. The problem is, they’re a million miles away from understanding what a good domain name is.

    Comprehending what constitutes a good and potentially salable domain name is (and I am totally convinced of this) a highly unusual and varied intelligence type that most people do not have, nor will they (nor can they) ever ‘learn’. The people who are capable of ‘getting it’ on domain name speculating will do so on their own with very little guidance. The rest are destined to spin their wheels on domainer forums, never having any real success.

    Anyone can register (or purchase) some domains and call themselves a domainer. The rare talent in domaining is comprehending ‘certain stuff’ that doesn’t involve numbers. It’s an extremely esoteric intelligence type.

    A lot of these psuedo-domainers need to come to terms with their own abilities/inabilities and stop pissing money away.

  32. @ anon

    I agree to a certain extent, but I do think it can be learned. I believe many people are looking to get rich quickly and fail to do the necessary due diligence and research that is required. My day revolves around domain research, so I believe I’ve developed a gut feel for domain names and valuation.

  33. i so agree, anytime things like this pop up in the blogosphere there are always people who lament in their inability to succeed in life.
    the people that im referring to are the ones that there whole purpuse in life is to somehow try to convince people that they are more superior than the rest of us, so they make condescending remarks and make a feeble attempt to insult a persons intelligence.
    people like this are always the ones that make meaningless comments to people they have never met or know nothing about, they are the dregs of our society.
    when i left my comments on here about what i have experienced, what i have witnessed and what i have learned from employees at one of the largest companies in this industry, i didn’t expect to be insulted.
    the internet is full of blog sites to express your feelings and your experiences, thats what an open forum is all about.
    im sure a person that is successful in this industry would want to be of some help to others that maybe having problems and give encouragement and guidance so that they succeed in this industry, but unfortunately we haven’t heard from a person like that yet.

  34. @Ron is the only domain company that manually EVALUATES domains first before you spent more money on having them APPRAISED.

    Having domains evaluated cost between $1.00 to fifty cents per domain, depending on the amount submitted. The domains evaluated show which are Premium, which are potential TMers, which should be built out and which should just not be renewed (and a few other assessments).

    Then, if you want the Premiums APPRAISED, you can have this done for only the domain EVALUATED that high.

    Domain evaluations are recommended by Successclick first so that domain investors don’t waste money appraising worthless domains, or renewing them.

    Hope this helps.

  35. Do you people understand how fucking retarded you all are? Do u really think flipping domains is an industry??? All you’re doing is preventing real businesses and entrepreneurs from developing the internet and creating jobs by taking as many domains as you can think of or afford without making yourself go broke (btw OP, nice over exaggerations lol… sorry but if you’re worried about your bills there’s no way in hell ur dropping 20k on URLs). I bet your mom’s have more respect for the shit clumps in their litter boxes than for what you tell her you do for a living because you need to move out of her basement already and get a real job/life. In the meantime, every single “premium” domain (aka anything that actually makes sense) is not only taken but inflated to the point where the only people who would actually bother buying them instead of thinking up a name themselves is corporations looking to increase click thru rates and… you. You’re sitting their scratching yourselves and selling URLs back and forth in your little make believe real estate market trying to milk the cow dry as the OP so elegantly admitted, while business owners like me make a living off of real products and services (and advertising from real software/content instead of these BS blogs and your parked marketing schemes which probably make up 50% of the internet thanks to you trolls… its not real traffic when ppl spend half a second on the page before realizing their mistake). We’ve personally spent the last 6 months doing market research in order to file as a corporation and the only thing holding things up is the fact that the domain for every single name out of the thousands we’ve tried is already taken. The business name and trademarks are available, but just because one of you were sitting on the toilet and thought hey that might be a good name, or used a word generator to come up with 10 domains to spend your Christmas money on, now a name as ridiculous as is supposedly worth $4500… guess the bet on that one is that dog owners might end up there and give you ad impressions by forgetting the k in right? You people seriously make me sick.

    • ” We’ve personally spent the last 6 months doing market research in order to file as a corporation and the only thing holding things up is the fact that the domain for every single name out of the thousands we’ve tried is already taken. ”

      @ industry

      Why don’t you pay for an alternative extension like .info if you can’t afford the .com? I’d love to buy a vacant lot I pass on South Ocean Boulevard in Palm Beach, but I can’t afford that. I am not going to visit Zillow and write a bullshit diatribe about property owners who sit on ideal pieces of land and don’t do anything with them.

      Quit with the sour grapes. Buy a domain name you can afford or come up with a different name.

    • @industry???

      Whilst others think you’re just venting your spleen, there is a big chunk of truth in your post; The people making the big money in the domain game are those who facilitate the reselling business, be it bigger sales places like Sedo, or the $8 resales on eBay – they all get a chunk in commission from the sales between domain investor to another domain investor.

      It could just be possible that the total number of registered domains in the known universe does not get any larger or smaller. The parked domains just change owner every once in a while.

      Regarding your case, I would suggest you get another extension (.us .info etc) and file the trademark. Then (granted, this may be 2 years later) enforce your trademark in the usual way.

  36. @Industry

    Nice post. 🙂 Isn’t it sad that the world doesn’t always work the way you’d like? Boo hoo. Most of us come to terms with that fact by the time we’re 6. I love the irony of being lectured and condescended to by a developmentally arrested guy with your obvious anger/emotional issues. Good luck with that.


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