I bought a domain name on NameJet in June of last year for less than $100. I priced it at $4,999 on DAN.com, and that is where the domain name resolves. Typically, I price my names a bit higher on Afternic than on DAN because of the higher commission rate and longer payment period, which I discussed at length last September.
Recently, a broker from GoDaddy emailed me because a prospective buyer made a $2,000 offer on this domain name. This would net me $1,600 after the commission, which is a nice ROI but I think it undervalued the domain name. I did a bit of searching, and I noticed that I had underpriced the domain name at GoDaddy / Afternic. This was either accidental or I raised my price at DAN and did not raise it correspondingly at Afternic. Whatever the case, I believe the domain name is more like a $5k domain name than a $3k domain name.
What I did was tell the GoDaddy broker that I would be willing to honor the $2,999 price if the buyer agrees to the deal that day. Otherwise, the price would be raised at Afternic to put it on par with the correct price at DAN. I don’t think it would have been nice to tell the buyer too bad he didn’t agree to the price because it is now higher. My business needs inventory sales to continue to grow, and this is the type of domain name I can replace.
In the end, the buyer did not agree to the deal, and I still own the domain name.
When you own a portfolio of domain names and list them on multiple platforms, price discrepancies can be a regular occurrence. There are many times when I log in to Afternic or DAN and realize a domain name looks underpriced or overpriced. I end up making price changes on one platform but don’t change it on others. When this happens and a buyer is interested, I give them a short opportunity to buy it at the lower price and then raise the price afterwards if they don’t buy it.
I might have lost the deal at Afternic, but I still have a nice domain name in my portfolio.