While watching the New England Patriots play the New York Jets today at the Meadowlands in New Jersey, I have been catching up on some domain news from the past week, including an article about the Jets.com domain sale.
I read that Jets.com was sold by Sedo for $375,000 last week. According to the Whois information, the registrant is currently “Sedo LLC Domain Transfer Escrow Service” which is standard for domain names that are undergoing an ownership change with Sedo acting as the intermediary.
I also saw that the nameservers are currently set to Sedo’s DNS, ns1.sedoparking.com ns2.sedoparking.com, although I am not sure when those nameservers were changed. Previously, the domain name was owned by a private jet charter service, and the website was a jet airplane booking engine.
At the moment though, it appears that the domain name has advertising related to the NFL’s New York Jets (see screenshot below). There are PPC ads for the following football-related offers:
HSN.com: “New York Jets Shop for Jet’s Gear at HSN Low Prices On NFL Team Merchandise!”
NFLnewsline.com: “Patriots vs Jets Matchup Our NFL Game of the Week! Get the Latest Info & Week 2 predictions.”
Justbuytickets.com/Jets: “NY Jets Tickets Just Buy New York Jets Tickets New York Jets Tickets All Games”
I am not an attorney and have very limited legal knowledge, but I am wondering whether this usage could put the domain name at risk. If there is any risk, I am wondering who has responsibility for this risk, since the domain name is technically registered to Sedo right now pending transfer to the buyer.
This would certainly be a moot point if the NY Jets purchased this domain name, but if they didn’t, I sure hope the new owner will take steps to mitigate the risk ASAP. This is somewhat similar to the Dolphins.com UDRP (domain now owned by the NFL), although the Dolphins still aren’t using Dolphins.com. Incidentally, there was a UDRP filed for Dolphins.com and Jets.com back in 2000, but it was terminated.