According to the CNNSi Wikipedia page, “CNN Sports Illustrated (CNNSI) was a 24-hour sports news channel. It was created by Time Warner, bringing together its CNN and Sports Illustrated brands and related resources.” CNNSi.com was the domain name that was used for the channel’s website.
I was looking at NameJet this morning, and I saw that CNNSi.com was in pending delete status. CNNSi.com currently has a $901 high bid at NameJet with 64 backorders. CNNSi.com is currently registered at CSC Corporate Domains. Prior to the domain name entering its pending delete status, it was registered to Turner Broadcasting System, Inc., parent company of CNN.
I am surprised this domain name dropped given its history and value. Obviously a 4 or 5 figure sale wouldn’t mean very much to the former owner’s bottom line, but it’s still money that is going to be lost. That said, there may have been issues around selling or using the domain name since it contains two trademarks – CNN and SI (for Sports Illustrated). I am also surprised that they companies didn’t have some sort of deal in place for one of the companies to continue using the domain name, presuming it didn’t accidentally drop due to a forgotten renewal.
It will be interesting to see what drop catching service is able to catch CNNSi.com. It will also be interesting to see how much money the domain name sells for, considering its history. I presume there are lots of inbound links and likely traffic to the domain name as well. In fact, as Mike Berkens pointed out to me on Twitter, “the domain CNNSI.com has an Alexa rank of 79 in the world & a Google PR of 8.”
With the trademarks associated with this domain name, I will not be an active particpant in the CNNSi.com auction. I backordered it at NameJet to follow the auction, and I will try to provide an update once the new owner has the domain name.
Update: CNNSi.com was sold at auction.