CNNSi.com was launched in 1997 as a collaboration between CNN and Sports Illustrated. At the time of the launch, CNN/Si Executive Producer Danny Greenberg said this of the fledgling website: “[w]ith more than 100,000 pages of content, ranging from real-time scores and statistics to the probing profiles of athletes for which SI is famous, CNNSI.com provides unparalleled access to sports information on the Internet.”
Following the demise of the CNN/Si brand, the CNNSi.com domain name expired, and it went to auction after being caught by DropCatch.com last week. The auction for CNNSi.com ended today, and the winning bid was $5,500.
The CNNSi.com domain name likely receives quite a bit of traffic, although I presume there is considerable legal risk using the domain name since there are two brands whose trademarks make up the domain name.
Danny Greenberg connected with me via email today, and he shared that CNN/SI acquired the CNNSi.com domain name for $10,000 in 1997. Back then, $10,000 for a domain name was a substantial amount of money.
It is pretty interesting that this domain name sold for $4,500 less than it did 18 years ago. It will be interesting to see how the domain name is used going forward.