Sells for $5,500 was launched in 1997 as a collaboration between CNN and Sports Illustrated. At the time of the launch, CNN/Si Executive Producer Danny Greenberg said this of the fledgling website: “[w]ith more than 100,000 pages of content, ranging from real-time scores and statistics to the probing profiles of athletes for which SI is famous, provides unparalleled access to sports information on the Internet.”

Following the demise of the CNN/Si brand, the domain name expired, and it went to auction after being caught by last week. The auction for ended today, and the winning bid was $5,500.

The domain name likely  receives quite a bit of traffic, although I presume there is considerable legal risk using the domain name since there are two brands whose trademarks make up the domain name.

Danny Greenberg  connected with me via email today, and he shared that CNN/SI acquired the domain name for $10,000 in 1997. Back then,  $10,000 for a domain name was a substantial amount  of money.

It is pretty  interesting that this domain name sold for $4,500 less than it did 18 years ago. It will be interesting to see how the domain name is used going forward.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. According to Similarweb the domain gets an estimated 40k visits/month. Mainly from direct/Typein traffic. Could be a decent earner and with a Pagerank of 8 I can imagine some companies might be willing to purchase the domain purely for its link juice too.

  2. Chinese buyer, so obviously what is CNN really going to do to them, other than UDRP, they should be quick to send a message.

  3. As long as the buyer quickly starts a business with this domain and doesn’t confuse consumers in an obvious way regarding the CNN and SI trademarks, they should be fine. Could be risking a UDRP, however, if they just list it for sale again.

  4. Chinese cybersquatter, American or Euro cybersquatter, what difference does is make? they are all domainers who for the most part have no problem profiting from other peoples hard work.

    • “all domainers who for the most part have no problem profiting from other peoples hard work”

      Really? All?

      Want some cheese with that whine?

  5. @ Jill, “All domainers” in reference to buying domains at auction, I’ve been in this business long enough to know that any mention of the word cybersquatting, most domainers come to the defense of the cybersquatter, making all kinds of excuses for him/her, Certainly NOT “all” domainers, but most, it depends on the domain.

    But even the most obvious, for example we have domainers like Michael Mann offering to sell for $40,000, that’s not trying to profit from other peoples hard work? but seeing that it’s someone many domainers put on a pedestal, it cant possibly be cybersquattting.

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