Behind the Story of Netnopolis

You probably noticed the new banners on advertising “The Story of Netnopolis.” If you clicked through, you learned it was an advertising campaign created by new gTLD registry and applicant, Radix.

I reached out to  Namrata Arya, one of my contacts at Radix, and she shared more details about this new marketing campaign and what Netnopolis means:

“We’re running a never before ran sort of a campaign. It’s meant to create a metaphoric representation of the current domain name landscape. The city symbolizes legacy TLDs that are rich and flourishing. But since a citizen’s identity is directly related to his address, this is a problem for newcomers and others who want to change their address so as to better define themselves. While legacy TLDs offer certain advantages, customers still face issues in finding a good, memorable and first choice domain. In Netnopolis, we witness a parallel to all these issues and the impact it has on customers’ lives and businesses.

It is meant to be an interactive and entertaining way of portraying a customer’s point of view. The story would evolve over the next coming weeks eventually leading to the solution to all the current problems.”

As domain investors, it is helpful to realize we are one part of the domain name ecosystem. There are millions of businesses out there who need domain names, and some would rather spend less money on a domain name, regardless of the extension.

It will be interesting to continue to follow the Story of Netnopolis as it develops.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

Leave a Reply

Recent Posts

Hilco Digital Assets Announces $10m Investment in Squadhelp

Squadhelp has become a leading brand naming marketplace, connecting business owners and entrepreneurs with domain names listed for sales on its platform. Led by...

Questions Related to Uni —> Afternic Parking Migration

If you are a Uniregistry customer, you most likely received an email explaining the upcoming migration of the Uniregistry Market and parking platform to...

Some Uni-Registered New gTLDs Will be Transferred to 1API

I received an email from Uni (formerly Uniregistry) that I initially thought was a Whois verification email and almost ignored. It was, in fact,...

Advice and Resources for a Newbie Domain Investor

Someone reached out to me on Twitter seeking advice for selling domain names. In a short tweet thread, I shared a few thoughts and... Now Forwarding to ChatGPT Website

Early this morning, Andy Booth tweeted about, asking if the domain name was acquired by ChatGPT. Andy presumably asked because the domain...