The .CLUB team first visited China in January 2014, months before our formal launch in May of that year. Â Little did we know back then that China would become one of the most significant growth and revenue drivers for our business. Â We believed from the beginning that China was a very important market and we invested heavily in building relationships there, visiting at least eight more times since then, but we never imagined the record-breaking sales and registration numbers that China has delivered in the past six weeks.
As I write this, on the afternoon of December 16th, just today we’ve already sold over 2,040 premium .CLUB names, at an average price of $70-$100, primarily to Chinese buyers. Â These predominantly three-letter names were part of a release of 13,000 new names that were made available to the registrar channel at 8am ET this morning as an addition to our tiered premium name inventory. Â There are currently approximately 6,000 three-character .CLUB names still available.
Last month we saw more than 100,000 new registrations from China. Â We held two successful auctions, one on the Chinese EachNic.com platform, and one on the Sedo.com platform that collectively generated more than $240,000 in sales. Â Most of those names were sold to Chinese buyers. Â Also in November we sold a package of premium names to a single Chinese buyer for more than $1 million, leading a record month of $1.622 million in premium name sales.
The demand for short domain names, in particular one, two and three-character numbers and letters, has been a boon for .CLUB as well as other registries and domain investors. Â In China, numbers, and combinations of numbers, as well as certain letters and repeating letters, have meaning and purpose. Â That may be hard for Westerners to fathom, but rest assured that it has, for now, turned certain domain names into a coveted currency.
For a list of remaining .CLUB tiered premium names please visit www.Landrush.club.
Kudos Jeff!
Great to see your team’s efforts paying off.
Thanks Scott. Definitely a team effort here. Happy holidays!
I picked up two Western-focused .club domains of the 13,000 new domain names last night. 🙂
Welcome to the .CLUB Logan!