Namecheap

Namecheap Sponsoring Water Night During TRAFFIC Conference

16

Just as the company did at WebFest, Namecheap is once again sponsoring a Water Night party to benefit The Water School during the TRAFFIC conference in Las Vegas. WaterNight will be held at  PBR Rock Bar on  Wednesday May 29th, 2013, and the ticket cost is a donation of $50. The price will increase as it gets closer to the event.

The open bar is paid for by Namecheap, allowing all funds raised to  be donated to The Water School.  DJ Crykit, a popular Las Vegas DJ, will be playing the event. There will be  Bull Riding, Giant Jenga, and lots of networking.

If you aren’t familiar with

Namecheap Holding Earth Day Promo

0

Namecheap, a domain name registrar known for its fun promotions, is currently offering a special Earth Day domain transfer promo. People interested in transferring domain names to Namecheap can use one of two special coupon codes to transfer .com, .net, .org (and others) domain names for $5.99, and in addition to saving money on the transfer, they will help raise funds for an environmental group of their choosing.

Customers can choose to help the Rainforest Alliance by using the coupon code “SAVETHEFOREST” or they can help the WWF by using the coupon code “DONATE2WWF.” For every domain name transferred to Namecheap, the company will donate $1.00 to one of the environmental groups of your choosing, depending on the coupon code you used.

There is a bit of fine print (like only 10 transfers per person), so check out the promo page for all the details. I am not sure when the special promotion ends.

It’s neat to see a domain registrar run a promotion like this. It allows customers to save money and choose an organization to help at the same time. So far, the promo has raised just over $600 for the organizations.

Namecheap Warns About CISPA, Makes Another EFF Pledge

1

I haven’t heard much buzz about the Cyber Intelligence Sharing and Protection Act (CISPA), and I suspect you probably haven’t either. In fact, if it wasn’t for a blog post by Namecheap, I probably wouldn’t know that it’s re-emerged.

Here’s how Namecheap has summarized the issue with CISPA should it be passed into law:

“CISPA, which emerged in 2012, has been rebirthed this week as an  even bigger threat  to online freedom. If CISPA is passed, the US government gains the power to shut off Internet traffic and empowers the US government to ask your ISP about your online activities in the efforts to learn about possible cyber security threats and Internet attacks. Advocated under the premise of anti-terrorism legislation, this legislation is so broad that it threatens to endanger the privacy of every individual and ordinary and law abiding citizens. This act makes your private online activity now public, giving ISPs the right to share your personal information completely without your knowledge, due process, or authorization.”

As its done in the past, Namecheap is trying to raise awareness about CISPA by making a financial pledge tp the  Electronic Frontier Foundation (EFF). For every tweet and re-tweet mentioning its blog post, Namecheap is pledging a $.10 donation to the EFF. If you register or transfer a .com, .net, or .org domain name to Namecheap, you can save $1.00 using promo code CISPAalert, and in addition, the company will donate $.10/name to the EFF.

Not only is this a great way to get people to know about CISPA, but it also shows Namecheap’s marketing prowess. Over the last couple of years, the company has donated over $100k to the EFF as a results of efforts such as this.

If you’d like to read more about CISPA and what others are saying, I encourage you to check out the following articles on the topic:

Namecheap Infographic Illustrates Impact of “Move Your Domain” Day

2

In January, Namecheap held its second (and now annual) “Move Your Domain” Day, and the company offered special prices and a donation pledge to the Electronic Frontier Foundation (EFF) in an effort to induce inbound domain transfers.

By the end of the day, customers transferred nearly 30,000 domain names to  Namecheap, and that raised a total of $44,311.50 for the EFF.

This evening, Namecheap (which is also sponsoring Water Night tonight on behalf of the Water School) shared an infographic with more information about its Move Your Domain Day. The graphic offers insight including the following information:

  • What registrars lost the most domain names (Go Daddy)
  • Countries where the most transfers came from (USA)
  • Most transferred TLD (.com)

There was additional cool insight on the infographic. Check it out below or visit the Namecheap blog for more information.

Namecheap Announces $44,000+ Donation to EFF

5

 

A week and a half ago, Namecheap announced it would make its “Move Your Domain Day” an annual protest. It was piggybacking on the success it had in 2011 in response to Go Daddy’s stance on SOPA.

This year’s Move Your Domains Day, held on January 22nd, raised funds for the Electronic Frontier Foundation (EFF). The company announced that there would be a sliding donation scale for every domain name transferred to Namecheap based on the following:

  • For every domain transferred up until 10,000, Namecheap will donate $0.50 to EFF.
  • The donation amount will be increased to $1.00 per domain if 10,001-19,999 domains are transferred.
  • When the number of domains transferred in to Namecheap exceeds 20,000, we will increase the donation to EFF to $1.50 per domain.

By the close of business, Namecheap announced that 29,541 domain names had been transferred in to the company, and they made a donation in the amount of $44,311.50 to the Electronic Frontier Foundation.

It was a solid marketing effort that raised funds for a worthy cause.

NameCheap Makes “Move Your Domain Day” an Annual Protest

2

A little over a year ago, Go Daddy’s position on SOPA brought quite a bit of negative publicity (deservedly)  onto the company, although it later changed its position and opposed SOPA. Go Daddy competitor NameCheap  spearheaded a domain transfer initiative known as “Move Your Domain Day,” and many people joined in and transferred domain names from Go Daddy.

I received a press release from NameCheap announcing that the company is turning its “Move Your Domain Day” into “an annual protest and a commemoration of sorts that will continue to shine a light on the issue of a free and open internet, an issue we at Namecheap strongly believe in.”

It’s a smart marketing move for the company to make since people tend to have short memories about this type of thing. Giving a financial incentive to transfer domain names is good marketing, and it will likely draw considerable attention in the coming days.

Go Daddy is by far the largest domain registrar, and some of its recent missteps (elephant hunting and SOPA to name two off the top of my head) have opened the door for smaller registrars to take some business.

Press Release:
Namecheap, a leading domain name registrar, announces its second annual Move Your Domain Day for January 22nd. In 2012, Namecheap launched the Move Your Domain Day initiative to remind its users about the dangers of a closed Internet as brought upon by the possible passing of SOPA, the Stop Online Piracy Act. While the threat of the SOPA act has passed, similar acts have been proposed that may continue to threaten the very liberties we have earned the right to enjoy.

“We want “MoveYourDomainDay” to become an annual protest and a commemoration of sorts that will continue to shine a light on the issue of a free and open internet, an issue we at Namecheap strongly believe in,” Richard Kirkendall, CEO of Namecheap, said. “Last year showed us what could happen when the entire internet mobilizes for a cause and we want to continue that spirit that inspired so many to make a stand. We donated over $60,000 to the Electronic Frontier Foundation to continue fighting bills like SOPA. We invite and urge every registrar, hosting company, or online entity that shares these same beliefs to participate in their own way and every customer to vote with their choice in company they do business with. As long as it brings more attention and focus to this extremely important issue, everybody wins.”

In 2013, Namecheap continues to fight the fight against such legislation. On January 22nd, Namecheap will be running a transfer special for all com/net/org/info/biz domains to Namecheap. Domain transfers on this date will be $3.99. In addition, Namecheap will donate $0.50 to the Electronic Frontier Foundation for every domain transferred to Namecheap. If more than 10,000 domains are transferred within this 24 hour period, $1 per domain will be donated to EFF. If more than 20,000 domains are transferred on that day, $1.50 per domain will be donated to EFF.

“EFF is pleased to join Namecheap in celebrating digital rights within the greater the Internet community. The funds donated from the moveyourdomainday effort will ensure EFF can continue to fight for free expression for Internet users worldwide,” said Shari Steele, Executive Director of the Electronic Frontier Foundation.

About Namecheap

Namecheap is a Los Angeles-based ICANN accredited domain registrar founded in 2000 by CEO Richard Kirkendall. With over 800,000 clients and millions of domain names under management, Namecheap is one of the top domain registrars in the world and also offers web hosting services. Find out more by visiting us at http://www.namecheap.com.

Recent Posts

PIR, Operator of .Org Registry, to be Acquired

George Kirikos alerted me to a press release announcing that Public Interest Registry (PIR) is set to be acquired by a private equity company...

Democracy.com: Private Offer Accepted

Democracy.com had been scheduled to be auctioned via Heritage Auctions, and the bid deadline was October 25. The auction got quite a bit of...

GoDaddy Auction Results Do Not Impact GoDaddy Appraisal

I have been curious about how GoDaddy's appraisals change once an auction on its GoDaddy Auction platform closes. I am curious to see if...

ROOM CEO Brian Chen Discusses Room.com Domain Name

Adam Strong from Evergreen sent me a link to a video interview Jason Calacanis did with ROOM CEO Brian Chen, as part of his...

Kate Buckley Responds to Allegations Made on NamePros

Last week, I saw a thread on NamePros with an allegation made about the sale of Chocolate.com. I reached out to Kate Buckley, the...