The Dot-Spanning Brand

Elliot Silver
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2

If a company is going to use a non .com extension, it will serve the business well to incorporate the extension into the brand name. Spanning the dot with the brand name will help hammer home that the extension is part of corporate branding. This should help reduce consumer confusion when they want to visit the website or connect with the company online.

TechCrunch published an article this morning about a company called A.Team. As you can see, the company is using a .Team domain name and its brand name spans the dot:

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Radix Hiring Sr. Manager of Business Development

Elliot Silver
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0

Radix is one of the largest operators of domain extensions including .Site, .Online, .Store, and several others. Radix posted a job opportunity that could be of interest to someone from within the domain name industry. Radix is looking to hire a Sr. Manager of Business Development, with a focus on the North American market. I noticed the job listing on LinkedIn.

Here’s a clip about the job:

“Radix is looking to hire an experienced Business Development and Partnerships professional to drive higher win rates of large strategic marketing & brand partnership deals in the US market.”

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Postmates Founder Using Swetha-Sold .XYZ Domain for Startup

Elliot Silver
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0

In December of 2021, Swetha Yenugula reported the sale of TipTop.xyz. The domain name was sold for $15,000 in a deal brokered by Lumis and closed via Escrow.com.

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Did Rakuten Pay $260,100 for Link.Link?

Elliot Silver
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0

A domain investor posted a screenshot from Escrow.com that reportedly shows the Link.Link domain name was sold for $260,000.

According to the screenshot, the buyer is Domain Licenses Limited and the seller is eName Technology, Co., Ltd. The sale date is not shown in the Escrow.com screenshot. Using the Whois History tool at DomainTools, it would appear that the transaction was from 2020. The Whois record for the domain name appears to have changed from a China-based domain registrant to Domain Licenses Limited in August of 2020.

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Acquired for $30k, BAYC Launches Otherside.xyz

Elliot Silver
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15

Bored Ape Yacht Club launched a new metaverse called Otherside. ApeCoin holders who had their wallets KYC’d were able to begin minting the Otherside virtual land NFTs, called Otherdeed, last night. For this new metaverse, Yuga Labs, parent company of BAYC, is using the Otherside.xyz domain name:

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XYZ Looking to Hire a Domain Sales Executive

Elliot Silver
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5

Have you excelled at selling domain names but don’t have the bankroll to build your own portfolio? The XYZ Registry is looking to hire a Domain Sales Executive, according to a tweet posted by the company today.

Here’s an excerpt about the job scope taken from the job listing:

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