The Verge published an article about a teleconferencing startup that recently raised 7 figures in funding and its name made me think, “hmmmmmmm.” The startup app is called Mmhmm, and it uses the Mmhmm.App domain name for its website. Personally, I think the brand name is pretty confusing and the domain name exacerbates that confusion a bit.
Here’s what The Verge wrote about the app and its funding round:
Earlier today, Amazon announced the launch of Honeycode, a mobile and web app building with no programming or coding required. Notably, from a domain name perspective, Amazon launched this new development tool using the Honeycode.AWS domain name. Amazon operates the .AWS extension:
Introducing Amazon Honeycode: Quickly build powerful mobile & web apps – with no programming required. Build a better way to work for your team. https://t.co/MI4syczRiE pic.twitter.com/SwnsOAO23K
— Amazon Web Services (@awscloud) June 24, 2020
This morning, TechCrunch published an article about a banking and financial services startup called Vivid, a self-described “unique mobile banking app.” While the startup’s brand name is Vivid, it uses the Vivid.Money domain name for its website. There’s nothing really wrong with using a .Money domain name, but in my opinion, Vivid should add “Money” to its branding, and either be known as Vivid Money or Vivid.Money. I think brands operating on new extensions should embrace the extension, and it is especially important in the case of this startup called Vivid.
There seem to be quite a lot of people in the US and throughout the world who are looking for a job right now, and I want to share a new job listing in the domain space. Donuts posted a job opening on LinkedIn for the position of Senior Director, Marketing Innovation. The job listing says the job will be based in the Los Angeles Metropolitan Area, which is one of the six Donuts offices listed in the job posting.
Here’s an excerpt for the job posting, which describes what the position entails:
In 2018, Afilias published a sponsored article on CircleID announcing that the company was looking to buy domain extensions at NamesCon. That was a couple of years ago, and the company is advertising on Domain Incite with a prominent banner that makes it clear the company is still seeking to acquire TLDs. That got me thinking about whether there are more companies looking to buy domain extensions or more companies looking to buy domain name portfolios.
MarkMonitor is one of the leading brand protection and domain name management companies. The company has many Fortune 500 customers, and it also works with a variety of businesses of all sizes – from startups to major corporations. In its position, it has a very good view of the domain name landscape and can offer a unique perspective.
This afternoon, the company tweeted about its New gTLD Quarterly Report for the first quarter of 2020:
What’s your #gTLD and #TLD strategy? We review what’s new and what’s changed in the .Brand landscape by industry. Download the report here: https://t.co/SQMBwVtEUY#gTLDs #Domain #DomainNames
— Clarivate MarkMonitor (@markmonitor) May 27, 2020
