“Don’t Stop at the Dot”

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Identity Digital is the registry management company that had been known as Donuts until its’ rebrand in June. This afternoon, the company shared a video on social media promoting alternative extensions to .com. “Don’t stop at the dot,” is the call to action in the video found in the tweet below:

I think the most effective type of marketing like this would be targeting domain name buyers near the point of purchase. I am curious to know if Identity Digital is able to market at the point of sale at registrars like GoDaddy, Namecheap, Tucows, Google…etc. I am also curious to know if the company is using this campaign beyond social media.

If I see any additional campaigns like this, I will share.

About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

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