GoDaddy

Tomorrow afternoon, GoDaddy will be hosting a Hangout that covers a topic that is very important in the domain name investment business: how to value a domain name. Ammar Kubba and Page Howe will be joining GoDaddy’s Joe Styler to share their thoughts on domain name valuation.

The live Hangout will take place on September 22 at 1pm Eastern time, and it is scheduled for one hour. In addition to the discussion, there will be a question and answer period for questions from people in the audience. GoDaddy has invited questions to be submitted prior to tomorrow’s event.

More important than a discussion about actual domain name values, I think it would be more valuable to watch a discussion about how Page, Ammar, and Joe determine the value of domain names. I’d be interested in seeing the tools they use and how they are able to look through a list of domain names and peg a value to them. In addition, it would be valuable to learn how Page and Ammar assign a value to domain names they own when a prospective buyer inquires.

In a video posted to YouTube, Joe Styler shares a preview of

One of the best ways domain name owners can secure their registrar accounts is to enable two factor authentication within their domain registrar accounts. GoDaddy is one of the major registrars that offers 2 factor authentication for its customers, although the company has not offered it to international clients until today.

I was informed that GoDaddy is now offering its international clients the ability to add this additional security measure to their accounts as of today. When the domain owner logs into his or her domain registrar account with a password, they are prompted to enter a unique code that is sent via text message to the domain owner. This is a free service now offered to all GoDaddy customers throughout the world (users may have to pay for text messages depending on their mobile device service).

Paul Nicks, GoDaddy’s Aftermarket General Manager, commented on this change:

GoDaddy is making a very generous contribution to Dana-Farber Cancer Institute as a part of my Pan-Mass Challenge fundraising campaign in exchange for the publication of this article.

Earlier this year, GoDaddy CEO Blake Irving had an article about women in technology published on Fortune.com. Blake’s piece makes a strong case for the link between diversity and innovation and the insight that female technologists bring to the table. This applies to the domain industry as well. While there have been women employed within the industry, domain conferences are still dominated by males.

Several years ago, DomainFest started a “Women in Domaining” portion of their conference. It carried over to NamesCon. This is a great step for the industry, but it’s just that – a step. To help move domaining forward, women are going to play a vital road. Blake Irving explained why:

“Of course, we’ve long intuited that diversity of thought leads to novel solutions, but more and more the diversity theory is being backed by hard data. In a study released in May by the University of Castilla la Mancha, Spain, researchers analyzed the make up and results of more than 4,000 R&D teams around the world and found that gender diverse groups can lead to greater creativity and better decisions. However, the tech industry has an equally important reason to court women developers and tech leaders: women are the majority consumers of tech. Despite the long-running stereotypes to the contrary, women purchase and use more technology than men. Women purchase more tablets, laptops and smartphones; download more music, movies and games; make the majority of household technology purchasing decisions; and utilize devices and services, from games to social media, more than their male counterparts, according to research over the past two years from the market intelligence firm Park Associates.

Understanding how women adopt and utilize technology are two of the most important insights the tech industry can glean—and there’s no better way to do that than to have women build and lead product development.”

More than 50 percent of small businesses in the U.S. are run by women, yet the majority of aftermarket is being run by men. How can this impact selling or buying domain names? A number of ways. Are you registering the right domain names? Are your emails targeted toward men or women? Are the landing pages going to drive interest in both genders?

Why aren’t there more women in the industry?

So women