The PGA Tour has filed a UDRP at the World Intellectual Property Organization (WIPO) for ThePlayers.com domain name. The UDRP is WIPO Case D2017-0746.
ThePlayers.com is a domain name that has a creation date of January 22, 2003. It appears that the domain name was registered prior to that, but it was dropped and acquired by another party. This domain name is now owned by NameFind, a company that is owned and operated by GoDaddy. Based on the Whois History (via DomainTools), I believe the domain name was acquired in the large Marchex domain name acquisition made in 2015.
If you visit ThePlayers.com, you can see that the domain name is parked with a “for sale” message at the top. When I did a Whois search at DomainTools, I saw that the domain name appears to have a $45,000 asking price on Afternic. There are currently golf-related PPC links showing on the automatically generated landing page.

I am not much of a golf fan, but when I did a Google search for “The Players” and “PGA Tour,” I learned that the PGA has an annual golf tournament known as





Since reading about the 