On March 2, GoDaddy Vice President of Customer Experience Laura Messerschmitt will be participating in a Twitter #AdvoChat discussion. The AdvoChat begins at 11am Pacific time (2pm on the east coast). The topic of discussion is “How to Identify and Grow an Army of Advocates.”
We’re absolutely thrilled to announce our guest for the March #AdvoChat will be @ljmesser of @GoDaddy. Join us on March 2 at 11am PT!! pic.twitter.com/rXVFdd0iYQ
— Sue Duris (@SueDuris) February 10, 2017
According to the #AdvoChat website, “#AdvoChat is a Twitter chat to connect, learn and share tips about brand advocacy and customer experience.” People can post questions and comments using the #AdvoChat hashtag, and Laura will lead a discussion and answer questions. The target audience for this #AdvoChat is marketers who are looking to set up advocacy programs at their companies. With GoDaddy playing such a big role in the domain name business (and IS the domain name business to many people), I think it will be educational to see what Laura has to say about the company and what it does to create this brand loyalty.
When I asked Laura for a bit of background information, here’s what she told me about the importance of customer advocates to GoDaddy:




Mike McLaughlin, Executive Vice President of Domains at GoDaddy posted a job opportunity on 