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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

GoDaddy Reintroduces Valuation Appraisal Tool

GoDaddy LogoGoDaddy Auctions is set to reintroduce an updated valuation appraisal tool for its expiring domain name inventory. If you visit GoDaddy Auctions  later on this evening, you will be able to see the “Valuation” column will be populated with a valuation range. Previously, the Valuation column was essentially useless because it was based on a parked earnings algorithm that didn’t take the intrinsic value of the domain name into account. In fact, I described GoDaddy valuations  as “laughable” in an article I wrote last year.

According to GoDaddy Vice President Paul Nicks, the new and updated valuation tool’s algorithm uses the (presumably) massive database of Afternic sales to determine the retail price range of the domain names for sale in GoDaddy’s expiring domain name auctions. Essentially, the valuation tool is predicting what the domain names would sell for at retail prices if they  were listed for sale on Afternic.

The Valuation column will offer  a valuation price  range rather than a single number. Domain names that the tool appraises at  less  than $1,000 will be  listed as under $1,000 rather than a more specific range. Additionally, domain names the tool appraises at $25,000 or more are in the $25,000+ category rather than having a more specific price range.

One added benefit of the  tool for domain investors

GoDaddy Acquires More LL .com Domain Names

GoDaddy LogoGoDaddy has acquired more two letter .com domain names.

I noticed a Whois change this morning on HU.com. The domain name moved from the Esqwire.com escrow account (the law firm of Ari Goldberger and Jason Schaeffer), and the domain name  is now registered to NameFind, the portfolio company owned by GoDaddy.

After doing a bit of searching, I noticed that HU.com had been used by Centralnic to sell third level domain names (such as Example.HU.com). When I did a subsequent search for the HU.com domain name, I saw the Domain Name Wire article about Centralnic’s decision to sunset some of its third level domain name offerings. The article mentioned 8 LL .com domain names that were included in this decision, so I did Whois searches on those 8 domain names.

Here is the current ownership information:

SmartName Email to Rook Media Customers

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smartname-logoAs a Rook Media parking customer, I received an email from SmartName this morning letting me know how to access my SmartName account that was created on my behalf. I believe the account was created based on the domain names I have in my Rook Media parking account.

I thought I would share the email for those people who may have overlooked the email or perhaps not received it because they signed up with an email address that isn’t checked regularly.

Here’s the email I received this morning:

Welcome to SmartName

As you have already heard from our friends at RookMedia/DomainSponsor, you are moving to GoDaddy’s SmartName parking platform. We’d like to welcome you to SmartName!

You are one step closer to accessing the benefits of the world’s largest domain marketplace.

An account has already been created on your behalf.

In order to gain access to your account, please follow the instructions below.
1. You must first reset your password. Visit the SmartName login page and click on the “Forgot Your Username/Password” link.
2. Enter your RookMedia/DomainSponsor account email.
3. Look out for an email from SmartName with your new username and a link to reset your password.
4. Follow the prompts to reset your password.

Once you have successfully logged in, there are a few critical actions you must complete.
1. Accept the Terms of Service.
2. Setup your payment information. You can access and edit payment information by clicking on My Account.
3. Email you tax form to parkingsupport@smartname.com.

Thank you for using SmartName Parking for your domain monetization needs. If you have any questions about your SmartName account, please contact Parking Support

GoDaddy Did Not Acquire Rook Media

Rook MediaRook Media emailed its customers this morning to announce a partnership with GoDaddy. The email, which I posted below, did not mention that the company was acquired by GoDaddy, but I could see how it may have been interpreted as an acquisition. After exchanging emails with GoDaddy’s Paul Nicks and Rook Media’s Ash Rahimi, I can confirm that this was not an acquisition.

The two emails that Rook Media sent to customers offer more information about the partnership and explain what is happening with the company going forward. The two emails Rook Media customers received this morning are published below:

Email One:

GoDaddy’s Blake Irving on Fox Business

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GoDaddy reported its Q1 2017 quarterly earnings yesterday. This morning, company CEO Blake Irving was interviewed by Maria Bartiromo on Fox Business. In the interview, Blake discussed the company’s most recent quarter, the company’s growth, and he also shared some information about the company’s main customers.

As of the time of publication, the company’s stock (GDDY) is trading at $38.72/share, which is down about 1.6% on the day. In the past year, the stock is trading higher by nearly 30%. The stock is just off of its all-time high.

For your convenience, I embedded the video of the interview:

Fabricator.com Subject of UDRP (Updated)

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A UDRP has been filed at the National Arbitration Forum (NAF) against the Fabricator.com domain name. The UDRP filing can be found on UDRPSearch.com, and it is case #1728625.

The current Whois record for Fabricator.com shows the owner is NameFind, a company that is owned by GoDaddy. Based on a historical Whois record from DomainTools, I believe this domain name was acquired in the major Marchex domain name portfolio acquisition. I am not sure when Marchex acquired this dictionary .com domain name.

At the time of publication, the Fabricator.com landing page has a generic search box with some popular keywords showing. I am not familiar with this type of PPC landing page, as it looks different than others I have seen in the NameFind portfolio. From my perspective, there shouldn’t be anything wrong with the business model of generating revenue from pay per click advertising on a keyword domain name. Fabricator.com is listed for sale on Afternic with a minimum opening offer of $32,500.

Screen Shot 2017-04-28 at 7.24.29 PM

Because the UDRP was filed at

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