GoDaddy Appraisal Influences Messaging at GoDaddy

Elliot Silver
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28

GoDaddy has the widest reach of all domain registrars, so many people list their domain names for sale via GoDaddy. Aftermarket domain names listed for sale show up in the GoDaddy purchase stream. A customer searching for a domain name to register will be shown the matching aftermarket sale listing if the domain name is listed via its marketplace.

It looks like GoDaddy is using its GoDaddy domain name appraisal tool to influence the sales pitch customers see when searching for a domain name. Depending on the buy it now price compared to the GoDaddy Appraisal, there will be a different graphic shown to prospective buyers to convince them to buy the domain name.

I will use two domain names in my inventory to illustrate how the pitch looks, depending on how the domain name is priced compared to the GoDaddy appraisal.

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Domain Name from Company With $215m+ in Funding in Auction

Elliot Silver
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9

A big auction on GoDaddy Auctions caught my attention this morning. Lytro.com, which GoDaddy appraises at $18,765, is in auction with a high bid of $41,500. There are 20 bidders who have participated so far. It appears the domain name expired, based on the “Renew Now” message seen at the top of the landing page filled with pay per click advertising:

From my perspective, Lytro.com as a domain name doesn’t have a whole lot of meaning that I can see, so I was curious about what could be causing the substantial interest in the domain name.

Apparently, Lytro was a well-funded company at one point. Crunchbase reports the total funding for the company at $215.8 million. According to a 2015 Business Insider article discussing a pivot, “Lytro has raised $140 million since its 2011 founding from investors including Allen & Company, GSV Capital, Danhua Capital, K9 Ventures, Greylock Partners, North Bridge Growth Equity & Venture Partners, New Enterprise Associates, and Andreessen Horowitz.”

Despite its substantial funding, it would appear that things

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GoDaddy Hiring Director of Product Management for Domains Aftermarket

Elliot Silver
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4

GoDaddy posted a job opening, and the new hire will likely have an impact on the domain name business. GoDaddy is looking to hire a Director of Product Management for its Domains Aftermarket. I believe this covers everything from GoDaddy Auctions to Afternic to the company’s NameFind domain name portfolio. As such, the new hire will play a role in developing and managing products and services used by domain investors.

Here’s an excerpt from the job listing, which covers the primary role of the position:

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Trying Out GoDaddy WordPress Premium Support (WPPS)

Elliot Silver
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1

GoDaddy recently launched a new service called WordPress Premium Support. From what I understand, customers who use the service can have GoDaddy’s WordPress support team resolve a variety of issues related to their WordPress-based websites. They are also able to add various forms of functionality to existing websites. I just signed up for the Basic Subscription plan ($79.99/month) to fix some issues and make updates to my website.

As you may have noticed last Friday, DomainInvesting.com was not accessible for part of the day. I attempted to update one of my plugins, and for some unknown reason, it basically caused the website to crash. Everything below the header was missing. Even after I deactivated the plugin, my site was still unavailable. My guess is that it failed because I had waited a long time to update this one particular plugin. Luckily, GoDaddy’s support team was able to use a backup of my website to restore it with minimal loss (a few comments and a couple of articles).

On Monday, I decided to sign up for GoDaddy’s WordPress Premium Support program to give it a shot. I still need to have that plugin updated correctly, and I am hopeful the support team will be able to troubleshoot the issue and get the plugin updated and functioning correctly. I also need to have the Subscribe to Comments plugin updated and implemented like I had it before. When the subscribe box disappeared, I deactivated the plugin and have not reactivated it.

I am using GoDaddy for two reasons:

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Keyword .Net Domain Names in Expiry Auction at GoDaddy

Elliot Silver
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10

I was looking at GoDaddy Auctions’ most active auctions this morning, and it looks like quite a few strong keyword .net domain names are in expiry auctions. Some of the keyword .net domain names that are in the list of most active auctions include the following .net domain names:

  • Dive.net
  • Prize.net
  • Sail.net
  • Clubs.net
  • Subscribe.net
  • Exotic.net
  • Newsletters.net
  • Brutus.net
  • Somewhere.net

It looks like auctions for these domain names end in a little over three days. Although the recent GoDaddy Auction changes would have made these domain names

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Be Mindful of Listing Date at GoDaddy / Afternic

Elliot Silver
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13

I have a few hundred domain names listed for sale on Afternic / GoDaddy. After re-listing a domain name for sale, I discovered something that is pretty small but could pose a larger concern. Domain names listed for sale on Afternic have a listing date on the listing page:

For most people, this is probably a very small detail that would go unnoticed. I didn’t really even think about it until very recently, and I want to share why it could be problematic.

I was reading the news and I learned that a big company had acquired a smaller company, and I own the exact match .com domain name of the smaller brand name, which is completely generic/descriptive. In this particular field, the smaller companies retain their own branding, so there is not a concern that the brand name would change.

When I saw the news about the acquisition, I went to check

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