Reconstructed Website is Live

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When you visited DomainInvesting.com this morning, you may have noticed that the website looks a bit different. I relaunched a revamped website very early this morning, and while the look and feel is very similar to what it has been for several years, the back-end has been totally reconstructed.

Several years ago when I rebranded and redesigned DomainInvesting.com, the website’s heavily customized WordPress theme was overhauled. This allowed me to design the site the way I wanted, but it also made it more challenging to update WordPress and various plugins without causing problems.

In addition to the redesign and rebrand, I also migrated my hosting to GoDaddy. The website was set up on a server using one of the older WordPress hosting plans that is no longer offered by GoDaddy. As with most technological things (like an iPhone or laptop), it was great until the back end of my site essentially became obsolete.

For the past year or so, the site operated on a version of PHP that is no longer updated or supported. When something stopped working or broke, the team at GoDaddy (led by Spike) worked to patch it as best as they could. Because of the dated and heavily customized theme I had been using, it was not easy to make changes that didn’t impact or break other parts of the website. Additionally, some functions would not work on the newer versions of PHP. As you may have seen in July, when I updated an essential plugin, the site went down for almost a day and I needed to use a backup to restore the website. Despite the fact that my site has been operating a very outdated back-end, the site managed to have almost no downtime, which I credit to GoDaddy’s assistance.

With an outdated theme, several older plugins that couldn’t be updated, and an unsupported PHP version, it became necessary to totally reconstruct the back-end.

For this project, I engaged

GoDaddy Appraisal Influences Messaging at GoDaddy

GoDaddy has the widest reach of all domain registrars, so many people list their domain names for sale via GoDaddy. Aftermarket domain names listed for sale show up in the GoDaddy purchase stream. A customer searching for a domain name to register will be shown the matching aftermarket sale listing if the domain name is listed via its marketplace.

It looks like GoDaddy is using its GoDaddy domain name appraisal tool to influence the sales pitch customers see when searching for a domain name. Depending on the buy it now price compared to the GoDaddy Appraisal, there will be a different graphic shown to prospective buyers to convince them to buy the domain name.

I will use two domain names in my inventory to illustrate how the pitch looks, depending on how the domain name is priced compared to the GoDaddy appraisal.

Domain Name from Company With $215m+ in Funding in Auction

A big auction on GoDaddy Auctions caught my attention this morning. Lytro.com, which GoDaddy appraises at $18,765, is in auction with a high bid of $41,500. There are 20 bidders who have participated so far. It appears the domain name expired, based on the “Renew Now” message seen at the top of the landing page filled with pay per click advertising:

From my perspective, Lytro.com as a domain name doesn’t have a whole lot of meaning that I can see, so I was curious about what could be causing the substantial interest in the domain name.

Apparently, Lytro was a well-funded company at one point. Crunchbase reports the total funding for the company at $215.8 million. According to a 2015 Business Insider article discussing a pivot, “Lytro has raised $140 million since its 2011 founding from investors including Allen & Company, GSV Capital, Danhua Capital, K9 Ventures, Greylock Partners, North Bridge Growth Equity & Venture Partners, New Enterprise Associates, and Andreessen Horowitz.”

Despite its substantial funding, it would appear that things

GoDaddy Hiring Director of Product Management for Domains Aftermarket

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GoDaddy posted a job opening, and the new hire will likely have an impact on the domain name business. GoDaddy is looking to hire a Director of Product Management for its Domains Aftermarket. I believe this covers everything from GoDaddy Auctions to Afternic to the company’s NameFind domain name portfolio. As such, the new hire will play a role in developing and managing products and services used by domain investors.

Here’s an excerpt from the job listing, which covers the primary role of the position:

Trying Out GoDaddy WordPress Premium Support (WPPS)

GoDaddy recently launched a new service called WordPress Premium Support. From what I understand, customers who use the service can have GoDaddy’s WordPress support team resolve a variety of issues related to their WordPress-based websites. They are also able to add various forms of functionality to existing websites. I just signed up for the Basic Subscription plan ($79.99/month) to fix some issues and make updates to my website.

As you may have noticed last Friday, DomainInvesting.com was not accessible for part of the day. I attempted to update one of my plugins, and for some unknown reason, it basically caused the website to crash. Everything below the header was missing. Even after I deactivated the plugin, my site was still unavailable. My guess is that it failed because I had waited a long time to update this one particular plugin. Luckily, GoDaddy’s support team was able to use a backup of my website to restore it with minimal loss (a few comments and a couple of articles).

On Monday, I decided to sign up for GoDaddy’s WordPress Premium Support program to give it a shot. I still need to have that plugin updated correctly, and I am hopeful the support team will be able to troubleshoot the issue and get the plugin updated and functioning correctly. I also need to have the Subscribe to Comments plugin updated and implemented like I had it before. When the subscribe box disappeared, I deactivated the plugin and have not reactivated it.

I am using GoDaddy for two reasons:

Keyword .Net Domain Names in Expiry Auction at GoDaddy

I was looking at GoDaddy Auctions’ most active auctions this morning, and it looks like quite a few strong keyword .net domain names are in expiry auctions. Some of the keyword .net domain names that are in the list of most active auctions include the following .net domain names:

  • Dive.net
  • Prize.net
  • Sail.net
  • Clubs.net
  • Subscribe.net
  • Exotic.net
  • Newsletters.net
  • Brutus.net
  • Somewhere.net

It looks like auctions for these domain names end in a little over three days. Although the recent GoDaddy Auction changes would have made these domain names