GoDaddy is the largest domain registrar in the world. According to its About Us page, GoDaddy has “more than 63 million domain names under management.” Based on my own intuition and experience, I believe GoDaddy is the most recognizable domain name registrar brand in the world.
When it comes to the new domain name extensions, GoDaddy lags far behind in registration volume. nTLDStats.com shows that GoDaddy ranks #6 when it comes to new gTLD domain names under management. As of this morning, there are 1,560,490 new gTLD domain names registered at GoDaddy, which is 5.45% of all new gTLD domain names. Considering that GoDaddy is the largest domain registrar in the world (probably the largest retail registrar, too), I think this figure is quite telling.
For whatever reason, it does not seem like retail buyers are purchasing the new domain names. There are certainly examples of