A viral Emoji campaign along with an Emoji .FM domain name caught the attention of many people on Twitter and helped to raise hundreds of thousands of dollars for a number of racial justice non-profits, Business Insider reported:
“For more than 24 hours, tech workers in Silicon Valley and high-profile venture capitalists were animated over what appeared to be a secretive app and a series of a cryptic tweets. Whatever it was appeared to be the next big thing: Investors and partners at venture firms like Draper and Gelt VC were talking about exclusive invites, techies at companies like Facebook were posting screenshots to Twitter, and prominent entrepreneurs were pleading with their followers for access and more info about the emoji combination 👁👄👁. The only response: ‘It is what it is.'”
