Domain Sales

Televisions.com sold for just $215,000 according to the newest addition of DNJournal.com‘s weekly sales report. This is a great price for the buyer, as I believe this name was worth well over half a million dollars. Recently, Cameras.com sold for well over a million, and I would value this name similarly. My only reasoning for the low price is that people might be searching for TVs rather than Televisions. Although television margins aren’t huge, I think the new owner could open up a tv store without open box inventory. The price paid is much less than what it would cost to open a television business in a typical shopping mall, and the reach is far greater with Televisions.com.

I also notice a ton of sales made by the Afternic/BuyDomains combo. With the exception of a few sales, most of these domain names would seem to be “brandable” rather than generic keywords, which leads me to believe most of these were picked up by “end-users.” This is great for both NameMedia properties, as it shows they are targeting their end-user audience quite well. It’s nice to see them publicizing their sales to help propel the market forward.